XIBMS – Consumer Behaviour Answer Sheet

XIBMS – Consumer Behaviour XIBMS – Consumer Behaviour Define consumer behaviour. Discuss the broad areas of its application in marketing.  Discuss the concepts of demographics, psycho graphics and life style. Explain the approaches to study life style. Describe the stages in the perceptual process and discuss various senses that determines how we respond to products. […]

XIBMS – Consumer Behaviour Answer Sheet Read More »