XIBMS – Consumer Behaviour

XIBMS – Consumer Behaviour

1. Define consumer behaviour. Discuss the broad areas of its application in marketing.
2.  Discuss the concepts of demographics, psycho graphics and life style. Explain the approaches to study life style.
3. Describe the stages in the perceptual process and discuss various senses that determines how we respond to products.
4. How learning differs from other forms of communication? Distinguish between the instrumental learning and the classical learning approaches.
5. Explain the role of reference groups in group dynamics and their effect on buying behaviour of buyers.
6. Discuss the factors which are influencing the consumer decision-making process. How nature of the family influences that operate on the purchase behaviour?
7. Explain the various issues in problem recognition. Distinguish factors and compulsions forcing a choice between internal and external search.
8. How the purchase stage is completed in the buying process? Also explain the buyers complaint behaviour and the marketers response.
9. How does the micro-economic model explain the decision process of a consumer? What are the shortcomings of the model?
10. Describe the nature, scope and areas of application of consumer behaviour models.

XIBMS – Consumer Behaviour

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