ISBM – A consumer product company is considering the development and launch of a new mosquito repellent.
Marketing Management
CASE STUDY (20 Marks)
A consumer product company is considering the development and launch of a new mosquito repellent. This product would consist of a liquid dispenser, like the deodorant containers, you are familiar with. The mosquito repellent easily comes out from the nozzle and rapidly spreads in vapor when its push-button release is pressed lightly. Only a small amount of repellent is dispensed with each press and is mildly perfumed. The chemical used is completely non-toxic for humans and pets. Only 5 ml. of repellent is enough for a room measuring 14×12 sq. feet and its effect persists for two days after the room is sprayed just once.
Answer the following question.
Q2. What are the limitations and challenges in concept testing?
![\"\"](\"https://mbacasestudyanswers.com/wp-content/uploads/2023/12/Screenshot_4-6.png\")