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XIBMS – A REPLY SENT TO AN ERRING CUSTOMER

XIBMS /

XIBMS – A REPLY SENT TO AN ERRING CUSTOMER

\"XIBMS\"

XIBMS – A REPLY SENT TO AN ERRING CUSTOMER

Dear Sir,

Your letter of the 23rd, with a cheque for Rs. 25,000/- on account, is to hand.

We note what you say as to the difficulty you experience in collecting your outstanding accounts, but we are compelled to remark that we do not think you are treating us with the consideration we have a right to expect.

It is true that small remittances have been forwarded from time to time, but the debit balance against you has been steadily increasing during the past twelve months until it now stands at the considerable total of Rs. 85,000/-

Having regard to the many years during which you have been a customer of this house and the, generally speaking, satisfactory character of your account, we are reluctant to resort to harsh measures.

We must, however, insist that the existing balance should be cleared off by regular installments of say Rs. 10,000/- per month, the first installment to reach us by the 7th.  In the meantime you shall pay cash for all further goods; we are allowing you an extra 3% discount in lieu of credit.

We shall be glad to hear from you about this arrangement, as otherwise we shall have no alternative but definitely to close your account and place the matter in other hands.

Yours truly,

 

Questions:

  1. Comment on the appropriateness of the sender’s tone to a customer.
  2. Point out the old – fashioned phrases and expressions.
  3. Rewrite the reply according to the principles of effective writing in business.
\"XIBMS

XIBMS – A REPLY SENT TO AN ERRING CUSTOMER

XIBMS Institute

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XIBMS – A REPLY SENT TO AN ERRING CUSTOMER Read More »

XIBMS – Burnol has been around for six decades as a yellow burns-relief ointment

XIBMS /

XIBMS – Burnol has been around for six decades as a yellow burns-relief ointment

\"XIBMS

XIBMS – Burnol has been around for six decades as a yellow burns-relief ointment

Burnol has been around for six decades as a yellow burns-relief ointment.  It has almost become a generic brand.  Its yellow colour reminds one of turmeric, the traditional burns-relief remedy.

The brand has been recently acquired by Dr. Morepen (a subsidiary of Morepen Laboratories Ltd.) from Reckit Piramal.  The brand has high recall value.  Morepen is the brand’s third owner (Boots is the first, Pirmal second).

Burnol’s position in the mind space of the consumer is that of the burns ointment.  It is open to marketers to reposition the brand.  But sometimes the brand does not budge from its original position.  Burnol is a typical example.  It is so strong as anti-burn ointment that it has become intractable.

Burnol introduced by Boots started domestic manufacturing in 1948. JWT handled the account.  Formerly, it was sold on prescription.  In 1960 it became over-the counter (OTC) product.

As Indian housewives depended upon kerosene or wood-fed stoves, Burnol became an integral part of the household.  In 1967, Burnol’s application was far widened, to include antiseptic properties against cuts and other wounds. But it did not succeed and Boots reverted to its original anti-burns position.  In 1972, Shield was launched by SKF as a competitive brand.  It was followed by Medigard by J.L. Morison.  But they could not affect Burnol.

In 1980, a commercial on DD showed a daughter entering kitchen and getting burns due to oil splash. The mother uses Burnol and the VO says “Haath jal gaya? Shukar hai ghar mein Burnol jo hai”.

Kitchen became safer in 85s after the switch-over to LPG-based cooking and the use of gas-lighter instead of the match boxes.  Burnol started stagnating.

Though the product had high recall, the actual reality was that households did not keep the product handy.  Plain water was being recommended to treat burns.  Turmeric, as it causes stains, was becoming a liability.  The product composition was changed by changing colour from deep yellow to non-staining light yellow.  People were coaxed to keep the product within easy reach, Sales showed some improvement.

In 1995, again it was repositioned as antiseptic for multiple usages. The colour was made even lighter. It was given a new perfume.  But the brand failed to compete with other antiseptic creams such as Boroline and Dettol. The brand could not be moved from its ‘burns’ spot in the consumer mind. It’s becoming generic as a burns remedy proved to be its cause for stagnation.

In 2000, Burnol was sold to Reckitt Pirmal for 12.5 crore.  It became Burnol Plus.  It was positioned as ‘first aid cream’.  It registered a turnover of ` 6.2 crore in 2002. As Reckit Pirmal joint venture came apart, Burnol was sold to Dr. Morepen in 2003.  It is being relaunched in April 2004.

Burns market including dressings stand as ` 39 crore. Antiseptic market stands at ` 210 crore.  The old need is passing into history. The strategy should be to retain its original uniqueness, and still broad-base it.  There are new dangers such as geysers, irons, ovens and so on.  Burnol can become a cream that ensures safety if present. Burnol should be promoted as brand that cares.

Burnol is now marketed by Dr. Morepen Lab as protective cream which should be kept handy always.

 

Question:

  1. As a Management consultant give your comments on Burnol as a brand.
  2. What do you understand by the concept of a Brand?  Describe the characteristics of Brands.
  3. a.   Define the Brand Image. Explain the dimensions of Brand Image. 
  4. What is meant by Brand Identity? Explain the different elements of Brand Identity.
  5. Discuss in detail the different stages of brand building process.
  6.  What is Brand Audit?  Explain its importance.
  7. Describe the two steps in brand audit.
  8. “Positioning is an outcome of our perceptions about the brand relative to the competing brands”   – Discuss with examples.
  9. How do consumers perceive and choose brands? Discuss. 
  10. What are the different phases of strategic brand management process?
  11. Discuss the “TEN COMMANDMENTS” of Global Branding.
\"XIBMS

XIBMS – Burnol has been around for six decades as a yellow burns-relief ointment

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Quality Assurance: Their primary aim is to deliver high-quality content that meets academic standards and fulfills the requirements of the university assignments. This involves thorough research, proper structuring, and adherence to guidelines provided by the educational institution.

Originality and Plagiarism-Free Content: Professionals in this field emphasize originality by creating authentic content free from plagiarism. To maintain academic integrity, they ensure that all information is appropriately cited and referenced.

Meeting Deadlines: Timely submission is a significant goal for academic writing professionals. They work within specified deadlines to provide students with completed assignments, enabling them to submit their work punctually.

Clear and Coherent Communication: Professionals strive to convey complex ideas in a clear, coherent, and academically appropriate manner. They focus on effective communication to ensure the content is easily understandable to the target audience.

Supporting Learning and Comprehension: Beyond completing assignments, academic writing professionals aim to support students\’ learning by providing explanations, analysis, and additional resources that help students grasp the subject matter more comprehensively.

Customization and Client Satisfaction: They tailor their services to individual student needs, providing personalized assistance and ensuring client satisfaction by addressing specific requirements and preferences.

Continuous Improvement: Academic writing professionals continuously update their knowledge base, research techniques, and writing skills to adapt to evolving academic standards and deliver the best possible support to students.

XIBMS – Burnol has been around for six decades as a yellow burns-relief ointment Read More »

Structuring global companies – As the chapter illustrates, to carry out their activities in pursuit of their objectives, virtually all organisations adopt some form of organisational structure.

IIBMS /
Case Study 1 :

As the chapter illustrates, to carry out their activities in pursuit of their objectives, virtually all organisations adopt some form of organisational structure. One traditional method of organisation is to group individuals by function or purpose, using a departmental structure to allocate individuals to their specialist areas (e.g. Marketing, HRM and so on ). Another is to group activities by product or service, with each product group normally responsible for providing its own functional requirements. A third is to combine the two in the form of a matrix structure with its vertical and horizontal flows of responsibility and authority, a method of organisation much favoured in university Business Schools.

What of companies with a global reach: how do they usually organise them- selves?

Writing in the Financial Times in November 2000 Julian Birkinshaw, Associate Professor of Strategic and International Management at London Business School, identifies four basic models of global company structure:

  • The International Division – an arrangement in which the company establishes a separate division to  deal  with  business  outside  its own  country.  The  International Division would typically be concerned with tariff and trade issues, foreign agents/partners and other aspects involved in selling overseas. Normally the division does not make anything itself, it is simply responsible for interna- tional sales. This arrangement tends to be found in medium-sized companies with limited international sales.

The Global Product Division – a product-based structure with managers responsible for their product line globally. The company is split into a number of global busi- nesses arranged by product (or service) and usually overseen by their own president. It has been a favoured structure among large global companies such as BP, Siemens and 3M.

  • The Area Division – a geographically based structure in which the major line of authority lies with the country (e.g. Germany) or regional (e.g. Europe) manager who is responsible for the different product offerings within her/his geographical area.
    ● The Global Matrix – as the name suggests a hybrid of the two previous structural types. In the global matrix each business manager reports to two bosses, one responsible for the global product and one for the country/region. As we indi- cated in the previous edition of this book, this type of structure tends to come into and go out of fashion. Ford, for example, adopted a matrix structure in the later 1990s, while a number of other global companies were either streamlining or dismantling theirs (e.g. Shell, BP, IBM).

As Professor Birkinshaw indicates, ultimately there is no perfect structure and organisations tend to change their approach over time according to changing circumstances,  fads,  the  perceived  needs  of  the  senior  executives  or  the predispositions of powerful individuals. This observation is no less true of universities than it is of traditional businesses.

Case study questions

  1. Professor Birkinshaw’s article identifies the advantages and disadvantages of being a global business. What are his major arguments?
  2. In your opinion what are likely to be the key factors determining how a global company will organise itself?

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Structuring global companies – As the chapter illustrates, to carry out their activities in pursuit of their objectives, virtually all organisations adopt some form of organisational structure. Read More »

Arvind Pandey Caught in Business Web – Arvind Pandey is a project manager at Al Saba Construction Company in Muscat.   It s a flourishing company with several construction projects in Muscat and abroad. 

IIBMS /

Case IV

Arvind Pandey Caught in Business Web

Arvind Pandey is a project manager at Al Saba Construction Company in Muscat.   It s a flourishing company with several construction projects in Muscat and abroad.  It is known for completing projects on time and with high quantity construction.  The company’s Chairman is a rich and a highly educated Omani.  A German engineer is Arvind’s Vice – President for urban and foreign construction projects.

Three months ago, Al Saba had submitted a tender for a major construction project in Kuwait.  Its quotation was for $ 25 million.  In Kuwait the project was sponsored and announced by a US – based construction company called Fuma.  According to Al Saba, their bid of $ 25 million was modest but had included a high margin of profit.

On 25 April, Arvind was asked to go to Kuwait to find out from the Fuma project manager the status of their construction proposal.  Arvind was delighted to know that Fuma had decided to give his company, (Al Saba) the construction project work.  The project meant a lot of effort and money in planning the proposed construction in Kuwait.

But before Arvind could tank the Fuma project manager, he was told that their bird should be raised to $ 28 million.  Arvind was surprised. He tried to convince the Fuma project manager that his (Arvind company had the bast reputation for doing construction work in a cost effective way.  However, he could always raise the bid by $ 3 million. But he wanted to know why he was required to do so.

The Fuma manager’s reply was, “That’s the way we do our business in this part of the world, $ 1 million will go to our Managing Director in the US, I shall get $ 1 million, you, Mr. Pandey, will get $ 1 million in a specified account in Swiss Bank.

Arvind asked, “But why me?”

“So that you never talk about it to anyone.”  The Fuma Project Manager said.

Arvind promised never to leak it out to anyone else.  And he tried to bargain to raise the bid by $ 2 million.  For Arvind was familiar with the practice of “pay – offs” involved in any such thing.  He thought it was against his loyalty to his company and his personal ethics.  Arvind promised the Fuma project manager that the bid would be raised to $ 28 million and fresh papers would be put in. He did not want to lose the job.

He came back to Muscat and kept trying to figure out how he should place the whole thing before his German Vice President.  He obviously was at a loss. 

Questions:

  1. Analyse the reasons for Arvind Pandey’s dilemma.
  2. Does Arvind Pandey really face a dilemma?
  3. In your view what should Arvind Pandey do? Should he disclose it to his German Vice President?

Arvind Pandey Caught

At Global Study Solutions, we take immense pride in our ability to offer specialized support to students pursuing various programs at IIBMS (Institute Indian Institute of Business Management & Studies). Our dedicated team comprises experienced professionals who excel in crafting precise and well-researched solutions for assignments and case studies across different disciplines and courses.

Our commitment to aiding students in achieving academic success aligns perfectly with the educational standards upheld by IIBMS Institute (Institute Indian Institute of Business Management & Studies). We understand the importance of delivering high-quality, customized solutions that meet the unique requirements of assignments and case studies within the institute\’s curriculum.

Whether in MBA, EMBA, GMS, DMS, or any other programs offered at IIBMS Institute (Institute Indian Institute of Business Management & Studies), our team is equipped to provide expert guidance and meticulously crafted solutions. We prioritize accuracy, originality, and timely delivery; ensuring students receive the necessary assistance to excel academically.

We are dedicated to fostering an environment of academic excellence and providing dependable support to the esteemed students of IIBMS Institute (Institute Indian Institute of Business Management & Studies).

To get complete solutions or answer sheets for your IIBMS Case study papers, contact Harsha Morey. With over 24 years of experience, he specializes in crafting customized, unique, and plagiarism-free case study answers with Project reports and Thesis.

Dr. Banakar is a trusted resource for reputable and reliable academic support in India. He has a team of over 100 PhD professionals.

 

You can contact Dr. Banakar through the following channels:

  • Email: aravind.banakar@gmail.com
  • Phone: +91 9901366442   &  +91 9902787224

 

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Arvind Pandey Caught in Business Web – Arvind Pandey is a project manager at Al Saba Construction Company in Muscat.   It s a flourishing company with several construction projects in Muscat and abroad.  Read More »

IIBM – Marketing Research Answer sheet

IIBM /

IIBM – Marketing Research Answer sheet

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 Multiple Choices:

Q1. The process involving segmentation target market selection and positioning is called

  1. Marketing Strategy
  2. Marketing Plan
  3. Marketing Intelligence
  4. None of the above

Q2. The 4 Ps of Marketing is

  1. Product, Pricing, Procurement, Place
  2. Place, Pricing, Plan, Product
  3. Product, Pricing, Promotion, Place
  4. None of the above

Q3. The type of Marketing research scale in which variables can be used to compute the commonly used statistical measures like average etc is

  1. Ordinal scale
  2. Ratio scale
  3. Internal scale
  4. Nominal scale

Q4. Technique of Market research, which includes the word associations and a respondent is asked to think of a word that comes to mind when he thinks of a brand is

  1. Qualitative Technique
  2. Retail Audit
  3. T. V. Audience measurements
  4. None of the above

Q5. The Error which occurs due to the selection of some units and non-selection of other units into the sample is

  1. Non-sampling error
  2. Sampling error
  3. Total error
  4. None of the above

Q6. Data Nominal and Ordinal scale data are

  1. Metric data
  2. Non-metric data
  3. Clustered data
  4. None of the above

Q7. In the algebraic formula, the symbol for correlation is

  1. c
  2. r
  3. a
  4. None of the above

Q8. Graph useful for making extrapolations beyond observed data points is

  1. Scatter graph
  2. Histograph
  3. Pistograph
  4. Line graph

Q9. Ho symbolizes for

  1. Null hypothesis
  2. ANOVA series
  3. Both (a) & (b)
  4. None of the above

Q10. The target population in the sampling process is

  1. Population which is to be sampled
  2. Population which is distributed
  3. Population that is isolated
  4. None of the above
\"\"

Part Two:

Q1. What are the major methods of doing primary research?

Q2. What is missing data?

Q3. What do you understand by Survey?

Q4. Define Data mining.

Q5. Was the problem identification and formulation systematically carried out? Discuss and put forward your viewpoints for improvement in this regard.

Q6. Whether the objectives decided and listed in an appropriate manner? Whether a hypothesis were to be formulated? What can be the hypothesis in this case?

Q7. If a sample of 100 of each category were requested, what sampling technique would you recommend be used? Why?

Q8. What types of errors, if any, would likely be present because of the sampling process being used?

Q9. What is Right to Privacy? Why is it relevant to Marketing Research?

Q10. What do you understand by cluster analysis and how they are useful in Market Segmentation?

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Our commitment to aiding students in achieving academic success aligns perfectly with the educational standards upheld by IIBM Institute (IIBM Institute of Business Management). We understand the importance of delivering high-quality, customized solutions that meet the unique requirements of assignments and case studies within the institute\’s curriculum.

Whether in MBA, EMBA, GMS, DMS, or any other programs offered at IIBM Institute (IIBM Institute of Business Management), our team is equipped to provide expert guidance and meticulously crafted solutions. We prioritize accuracy, originality, and timely delivery; ensuring students receive the necessary assistance to excel academically.

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Seeking reliable help for your IIBM Institute studies? Trust our academic writing services for meticulously crafted answer sheets and exceptional support.

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Originality and Plagiarism-Free Content: Professionals in this field emphasize originality by creating authentic content free from plagiarism. To maintain academic integrity, they ensure that all information is appropriately cited and referenced.

Meeting Deadlines: Timely submission is a significant goal for academic writing professionals. They work within specified deadlines to provide students with completed assignments, enabling them to submit their work punctually.

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IIBM – Marketing Research Answer sheet Read More »

IIBM – Marketing Managment Answer sheet

IIBM /

IIBM – Marketing Management Answer sheet

\"\"

Multiple choices:

  1. A collection of related sets of data items along with necessary data/ information associated with it.
  2. Data
  3. Information
  4. Process
  5. Database
  1. ___________connects computers which are very remotely placed.
  2. Local Area Network
  3. Wide Area Network
  4. Both (a) & (b)
  5. None
  1. A column in a table is called__________
  2. Field
  3. Record
  4. Tuple
  5. Link
  1. DDL stands for ___________
  2. Data Definition Language
  3. Data Decision Language
  4. Database Definition Language
  5. None
  1. SQL stands for ___________
  1. Structured Query Language
  2. Statement Query Language
  3. Strict Query language
  4. None
\"\"

 Part Two:

  1. List the different types of DBMS.
  2. Differentiate between „DBMS‟ and „RDBMS‟.
  3. What do you mean by „Data Dictionary‟?
  4. Differentiate between discretionary access control and mandatory access control.
  5. What are the roles of a database in the present scenario?

 Case let 1

  1. Discuss various anomalies in databases. How would you improve data management in organizations?

Case let 2

  1. What do you understand by the relational data model? Explain relational constraints and relational database schemas
  1. What are the similarities and dissimilarities in the software development life cycle and database development life cycle?

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Our commitment to aiding students in achieving academic success aligns perfectly with the educational standards upheld by IIBM Institute (IIBM Institute of Business Management). We understand the importance of delivering high-quality, customized solutions that meet the unique requirements of assignments and case studies within the institute\’s curriculum.

Whether in MBA, EMBA, GMS, DMS, or any other programs offered at IIBM Institute (IIBM Institute of Business Management), our team is equipped to provide expert guidance and meticulously crafted solutions. We prioritize accuracy, originality, and timely delivery; ensuring students receive the necessary assistance to excel academically.

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Seeking assistance with IIBM Institute coursework? Our professional team delivers accurate and timely solutions for all your academic needs.

Our specialized academic writing support simplifies access to IIBM Institute question papers and model answers.

Need expert guidance for your IIBM Institute assessments? Our service offers comprehensive solutions for students seeking assistance.

Our academic writing services ensure precise and high-quality answers for IIBM Institute assignments, aiding students in their educational journey.

Academic writing professionals play a crucial role in assisting students with their university assignments, striving to achieve several key goals:

Quality Assurance: Their primary aim is to deliver high-quality content that meets academic standards and fulfills the requirements of the university assignments. This involves thorough research, proper structuring, and adherence to guidelines provided by the educational institution.

Originality and Plagiarism-Free Content: Professionals in this field emphasize originality by creating authentic content free from plagiarism. To maintain academic integrity, they ensure that all information is appropriately cited and referenced.

Meeting Deadlines: Timely submission is a significant goal for academic writing professionals. They work within specified deadlines to provide students with completed assignments, enabling them to submit their work punctually.

Clear and Coherent Communication: Professionals strive to convey complex ideas in a clear, coherent, and academically appropriate manner. They focus on effective communication to ensure the content is easily understandable to the target audience.

Supporting Learning and Comprehension: Beyond completing assignments, academic writing professionals aim to support students\’ learning by providing explanations, analysis, and additional resources that help students grasp the subject matter more comprehensively.

Customization and Client Satisfaction: They tailor their services to individual student needs, providing personalized assistance and ensuring client satisfaction by addressing specific requirements and preferences.

Continuous Improvement: Academic writing professionals continuously update their knowledge base, research techniques, and writing skills to adapt to evolving academic standards and deliver the best possible support to students.

IIBM – Marketing Managment Answer sheet Read More »

Outsourcing Backlash Gets Abusive, Ugly – I don’t want to speak to you. Connect to your boss in the US,” hissed the American on the phone.

IIBMS /
Case III
Outsourcing Backlash Gets Abusive, Ugly

I don’t want to speak to you. Connect to your boss in the US,” hissed the American on the phone. The young girl at a Bangalore call centre tried to be as polite as she could.

At another call centre, another day, another yound girl had a Londoner unleashing himself on her, “ Yound lady do you know that because of you Indians we are losing jobs.”

The outsourcing backlash is getting ugly. Handling irate callers is the new brief for the young men and women taking calls at these outsourced job centers. Supervisors tell them to be “cool”.

Avinash Vashistha, managing partner of NEOIT, a leading US-based consultancy firm says,” Companies involved in outsourcing both in the US and India are already getting a lot of hate mail against outsourcing and it is hardly surprising that some people should behave like this on the telephone.” Vashistha says Indian call centers should train their operators how to handle such calls.

Indeed, the furore raised by the western media over job losses because of outsourcing has made ordinary citizens there sensitive to the fact that their call are being taken not from their midst but in countries, such as India and the Philippines.

The angry outbursts the operators face border on the racist and sexist, says the manager of a call center in Hyderabad. But operators and senior executives of call centers reguse to go on record for fear of kicking up a controversy that might result in their companies’ losing clients overseas.

“It’s happening often enough and so let’s face it,” says a senior executive of a Gurgaon call centre, adding, “This doesn’t have any impact on business.”

Questions:

  1. Assume you are working as an operator at a call centre in India and are receiving irate calls from Americans and Lodoners. How would you handle such calls? Conceive a short conversation between you and your client, and put it on paper.
  2. “Keep your cool.” What does this mean in term of conversation control?
  3. Do you agree with the view that such abusive happenings on the telephone do not have any impact on business? Justify.

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Outsourcing Backlash Gets Abusive, Ugly – I don’t want to speak to you. Connect to your boss in the US,” hissed the American on the phone. Read More »

ON WRITING WELL – It won’t do to say that the snoozing reader is too dumb or too lazy to keep pace with the train of thought.

IIBMS /
Case II
ON WRITING WELL

It won’t do to say that the snoozing reader is too dumb or too lazy to keep pace with the train of thought. My sympathies are with him. If the reader is lost, it is generally because the writer has not been careful enough to keep him on the path.

This carelessness can take any number of forms. Perhaps a sentence is so excessively cluttered that the reader, hacking his way through the verbiage, simply doesn’t know what it means. Perhaps a sentence has been so shoddily constructed that the reader could read it in any of several ways. Perhaps the writer has switched tenses, so the reader loses track of who is talking or when the action took place. Perhaps Sentence B is not a logical sequel to Sentence A – the writer, in whose head the connection is clear, has not bothered to provide the missing link. Perhaps the writer has used an important word incorrectly by not taking the trouble to look it up. He may think that ‘sanguine’ and ‘sanguinary’ mean the same thing, but the difference is a bloody big one. The reader can only infer (speaking of big differences) what the writer is trying to imply.

Faced with these obstacles, the reader is at first a remarkably tenacious bird. He blames himself he obviously missed something, and he goes back over the mystifying  sentence, or over the whole paragraph, piecing it out like an ancient rune, making guesses and moving on. But he won’t do this for long. The writer is making him work too hard, and the reader will look for one who is better at his craft. The writer must therefore constantly ask himself: What am I trying to say? Surprisingly often, he doesn’t know. Then he must look at what he has written and ask: Have I said it? Is it clear to someone encountering the subject for the first time? If it’s not, it is because some fuzz has worked it’s way into the machinery. The clear writer is a person clear-headed enough to see this stuff for what it is: fuzz.

I don’t’ mean that some people are born clear-headed and are therefore natural writers, whereas others are naturally fuzzy and will never write well. Thinking clearly is a conscious act that the writer must force upon himself, just as if he were embarking on any other project that requires logic: adding up a laundry list or doing an algebra problem. Good writing doesn’t come naturally, though most people obviously think it does.

Case II Questions:

  1. What is Fuzz?
  2. Rewrite the given case study in a succinct manner.
  3. Do you believe that some people are born writers? Justify.

At Global Study Solutions, we take immense pride in our ability to offer specialized support to students pursuing various programs at IIBMS (Institute Indian Institute of Business Management & Studies). Our dedicated team comprises experienced professionals who excel in crafting precise and well-researched solutions for assignments and case studies across different disciplines and courses.

Our commitment to aiding students in achieving academic success aligns perfectly with the educational standards upheld by IIBMS Institute (Institute Indian Institute of Business Management & Studies). We understand the importance of delivering high-quality, customized solutions that meet the unique requirements of assignments and case studies within the institute\’s curriculum.

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To get complete solutions or answer sheets for your IIBMS Case study papers, contact Harsha Morey. With over 24 years of experience, he specializes in crafting customized, unique, and plagiarism-free case study answers with Project reports and Thesis.

Dr. Banakar is a trusted resource for reputable and reliable academic support in India. He has a team of over 100 PhD professionals.

 

You can contact Dr. Banakar through the following channels:

  • Email: aravind.banakar@gmail.com
  • Phone: +91 9901366442   &  +91 9902787224

 

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ON WRITING WELL – It won’t do to say that the snoozing reader is too dumb or too lazy to keep pace with the train of thought. Read More »

XIBMS – HIGH RISK GAME

XIBMS /

XIBMS – HIGH RISK GAME

\"XIBMS\"

XIBMS – HIGH RISK GAME

But beware!

According to an Ernst and Young survey in 1998, fully 72% of brand extensions flop.  The explanation seems to be that the extension did not add anything new or better to attract consumers.  As the Harvard Business Review had pointed out, extensions are more a sign of the marketer’s desperation than inventiveness.

QUESTION: If you have a promising product idea should it carry the mother brand’s name or a new one?

 

XIBMS – HIGH RISK GAME

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Quality Assurance: Their primary aim is to deliver high-quality content that meets academic standards and fulfills the requirements of the university assignments. This involves thorough research, proper structuring, and adherence to guidelines provided by the educational institution.

Originality and Plagiarism-Free Content: Professionals in this field emphasize originality by creating authentic content free from plagiarism. To maintain academic integrity, they ensure that all information is appropriately cited and referenced.

Meeting Deadlines: Timely submission is a significant goal for academic writing professionals. They work within specified deadlines to provide students with completed assignments, enabling them to submit their work punctually.

Clear and Coherent Communication: Professionals strive to convey complex ideas in a clear, coherent, and academically appropriate manner. They focus on effective communication to ensure the content is easily understandable to the target audience.

Supporting Learning and Comprehension: Beyond completing assignments, academic writing professionals aim to support students\’ learning by providing explanations, analysis, and additional resources that help students grasp the subject matter more comprehensively.

Customization and Client Satisfaction: They tailor their services to individual student needs, providing personalized assistance and ensuring client satisfaction by addressing specific requirements and preferences.

Continuous Improvement: Academic writing professionals continuously update their knowledge base, research techniques, and writing skills to adapt to evolving academic standards and deliver the best possible support to students.

 

XIBMS – HIGH RISK GAME Read More »

XIBMS – MOTORCYCLES

XIBMS /

XIBMS – MOTORCYCLES

\"XIBMS\"

XIBMS – MOTORCYCLES

Another group so students set out to assess the fit between the images of motorcycles and the sled-concepts of their owners.

First, the student researchers made a fairly extensive study of the literature.  They decided to replicate ( on a modest scale) the methodology developed by Naresh Malhotra to measure self-concepts, product-concepts and person-concepts.  Since Malhotra’s study(in the USA) involved automobiles, his scaling method seemed to them to be appropriate.

Using, with  minor modifications, the 15 scale items developed by Malhotra, the IIMC students administered a questionnaire to 40 owners of 100 cc motorcycles: 15 were owners of Hero-Honda; 15 of  Escorts-Yamaha; and the remaining 10 of TVS-Suzuki.  All the respondents were within 18-40 years of age, well-educated, urban and middle class males.

There were questions also on the perceived physical attributes and functional benefits of the three machines.

When the findings were put on graphs, it appeared that Escorts-Yamaha showed the closest fit between brand image and self-concept ot the owners.  The students were conscious of the limitations of their survey, including the small sample size and other problems of methodology.  But even if their findings are regarded as a pilot study and merely indicative, they may provoke the search for more data.  We have reported here in summary, this is what they found regarding the brands, the brand personalities and self-concepts of the owners.

The TVS Suzuki advertisements has positioned itself by attributes which are similar to those claimed by Hero-Honda and it has positioned itself directly against the latter.  Thus, TVS-Suzuki is apparently talking to a segment whose self-concept has moved it towards Hero-Honda.  The battle is one of degree—‘more’ economical, ‘greater’ cost-saving.

 

QUESTION: Would it be better for TVS-Suzuki to position itself on the strength of a unique personality—one that is distinct from the somewhat flamboyant, vain personality of Escorts-Yamaha and also distinct from the thrifty, almost parsimonious character of Hero-Honda?

 

\"XIBMS

XIBMS – MOTORCYCLES

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Our commitment to aiding students in achieving academic success aligns perfectly with the educational standards upheld by XIBMS Institute (Xavier Institute of Business Management Studies). We understand the importance of delivering high-quality, customized solutions that meet the unique requirements of assignments and case studies within the institute\’s curriculum.

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Academic writing professionals play a crucial role in assisting students with their university assignments, striving to achieve several key goals:

Quality Assurance: Their primary aim is to deliver high-quality content that meets academic standards and fulfills the requirements of the university assignments. This involves thorough research, proper structuring, and adherence to guidelines provided by the educational institution.

Originality and Plagiarism-Free Content: Professionals in this field emphasize originality by creating authentic content free from plagiarism. To maintain academic integrity, they ensure that all information is appropriately cited and referenced.

Meeting Deadlines: Timely submission is a significant goal for academic writing professionals. They work within specified deadlines to provide students with completed assignments, enabling them to submit their work punctually.

Clear and Coherent Communication: Professionals strive to convey complex ideas in a clear, coherent, and academically appropriate manner. They focus on effective communication to ensure the content is easily understandable to the target audience.

Supporting Learning and Comprehension: Beyond completing assignments, academic writing professionals aim to support students\’ learning by providing explanations, analysis, and additional resources that help students grasp the subject matter more comprehensively.

Customization and Client Satisfaction: They tailor their services to individual student needs, providing personalized assistance and ensuring client satisfaction by addressing specific requirements and preferences.

Continuous Improvement: Academic writing professionals continuously update their knowledge base, research techniques, and writing skills to adapt to evolving academic standards and deliver the best possible support to students.

XIBMS – MOTORCYCLES Read More »

Communication Failure – Mr. and Mrs. Basu went to Woodlands Apparel to buy a pullover. Mr. Basu did not read the price tag on the piece selected by him.

IIBMS /
Case I
Communication Failure

Mr. and Mrs. Basu went to Woodlands Apparel to buy a pullover. Mr. Basu did not read the price tag on the piece selected by him. At the counter, while making the payment he asked for the price. Rs. 950 was the answer.

Meanwhile, Mrs. Basu, who was still shopping came back and joined her husband. She was glad that he had selected a nice black pullover for himself. She pointed out there was a 25% discount on that item. The counter person nodded in agreement.

Mr. Basu was thrilled to hear that. “It means the price of this pullover is just Rs. 712. That’s fantastic”, said Mr. Basu.

In no time, he returned with the second pullover and asked them to be packed. When he received the case memo for payment, he was astonished to find that he had to pay Rs. 1,900 and not Rs. 1,424.

Mr. Basu could hardly reconcile himself to the fact that the counter person had quoted the discounted price which was Rs. 950. The original price printed on the price tag was Rs. 1,266.

Case I Questions:

  1. Identify the three sources of Mr. Basu’s information.
  2. Discuss the main filter involved in this case.
  3. What should Mr. Basu have done to avoid the misunderstanding.
  4. Who is to blame for this communication gap? And Why?

Communication Failure

At Global Study Solutions, we take immense pride in our ability to offer specialized support to students pursuing various programs at IIBMS (Institute Indian Institute of Business Management & Studies). Our dedicated team comprises experienced professionals who excel in crafting precise and well-researched solutions for assignments and case studies across different disciplines and courses.

Our commitment to aiding students in achieving academic success aligns perfectly with the educational standards upheld by IIBMS Institute (Institute Indian Institute of Business Management & Studies). We understand the importance of delivering high-quality, customized solutions that meet the unique requirements of assignments and case studies within the institute\’s curriculum.

Whether in MBA, EMBA, GMS, DMS, or any other programs offered at IIBMS Institute (Institute Indian Institute of Business Management & Studies), our team is equipped to provide expert guidance and meticulously crafted solutions. We prioritize accuracy, originality, and timely delivery; ensuring students receive the necessary assistance to excel academically.

We are dedicated to fostering an environment of academic excellence and providing dependable support to the esteemed students of IIBMS Institute (Institute Indian Institute of Business Management & Studies).

Communication Failure

To get complete solutions or answer sheets for your IIBMS Case study papers, contact Harsha Morey. With over 24 years of experience, he specializes in crafting customized, unique, and plagiarism-free case study answers with Project reports and Thesis.

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EMBA IIBMS Answer Sheets & Case Studies

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GMS, GBA IIBMS Answer Sheets

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Communication Failure – Mr. and Mrs. Basu went to Woodlands Apparel to buy a pullover. Mr. Basu did not read the price tag on the piece selected by him. Read More »

Outsourcing Backlash Gets Abusive, Ugly – I don’t want to speak to you. Connect to your boss in the US,” hissed the American on the phone.

IIBMS /
Case IV –
Outsourcing Backlash Gets Abusive, Ugly

I don’t want to speak to you. Connect to your boss in the US,” hissed the American on the phone. The young girl at a Bangalore call centre tried to be as polite as she could.

At another call centre, another day, another young girl had a Londoner unleashing himself on her, “Young lady do you know that because of you Indians we are losing jobs.”

The outsourcing backlash is getting ugly. Handling irate callers is the new brief for the young men and women taking calls at these outsourced job centers. Supervisors tell them to be “cool”.

Avinash Vashistha, managing partner of NEOIT, a leading US-based consultancy firm says,” Companies involved in outsourcing both in the US and India are already getting a lot of hate mail against outsourcing and it is hardly surprising that some people should behave like this on the telephone.” Vashistha says Indian call centers should train their operators how to handle such calls.

Indeed, the furore raised by the western media over job losses because of outsourcing has made ordinary citizens there sensitive to the fact that their call are being taken not from their midst but in countries, such as India and the Philippines.

The angry outbursts the operators face border on the racist and sexist, says the manager of a call center in Hyderabad. But operators and senior executives of call centers reguse to go on record for fear of kicking up a controversy that might result in their companies’ losing clients overseas.

“It’s happening often enough and so let’s face it,” says a senior executive of a Gurgaon call centre, adding, “This doesn’t have any impact on business.”

Outsourcing Backlash

Questions:

  1. Assume you are working as an operator at a call centre in India and are receiving irate calls from Americans and Lodoners. How would you handle such calls? Conceive a short conversation between you and your client, and put it on paper.
  2. “Keep your cool.” What does this mean in term of conversation control?
  3. Do you agree with the view that such abusive happenings on the telephone do not have any impact on business? Justify.

At Global Study Solutions, we take immense pride in our ability to offer specialized support to students pursuing various programs at IIBMS (Institute Indian Institute of Business Management & Studies). Our dedicated team comprises experienced professionals who excel in crafting precise and well-researched solutions for assignments and case studies across different disciplines and courses.

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Outsourcing Backlash

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  • Email: aravind.banakar@gmail.com
  • Phone: +91 9901366442   &  +91 9902787224

 

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Outsourcing Backlash Gets Abusive, Ugly – I don’t want to speak to you. Connect to your boss in the US,” hissed the American on the phone. Read More »

XIBMS – A SLIPPERY PROBLEM

XIBMS /

XIBMS – A SLIPPERY PROBLEM

\"XIBMS

XIBMS – A SLIPPERY PROBLEM

Let us return to the premium toilet soap market in India. Suppose research has discovered an emerging cluster of consumers—young, modern, well-to-do—who believe that a bath soap should have good-for-skin qualities, who even think well of traditional herbs like Neem, but would accept it only with much more pronounced cosmetic benefits in terms of perfume, lather, colour, shape, and packaging.  Recall our discussion on Margo in the previous chapter.

Is it possible for a ‘dressed-up’ Margo to aim for the new position?

Can Margo make the jump from where it is (that is, the way it is perceived now) so as to occupy the preferred position of this new cluster?  Would the present physical characteristics of Margo—dark-green colour, strong Neem perfume, squat shape—permit the brand to match the ideal point of this new cluster merely on the basis of some superficial feature-changes like new packaging and brilliant advertising?

QUESTION:  If the brand manager were to make the gamble of trying to position Margo—with some physical changes—both for his present target segment and the new one, how successful would he be?  On the other hand, suppose he decided to make radical changes to Margo, so as to greatly enhancing its cosmetic values, how would that affect his present loyal segment of users? Should he pause and recall that old saying—“Beware of greed and grow fat”?  Would it be better to consider a new product altogether?   A product whose physical features are specifically designed to fit the new position, and whose concept can be stated as:

A highly emollient soap.  Floral perfume with topnote of Neem:

‘The creamy Neem’.  The benefit of pure, age-old neem goodness without the drab looks of average neem soaps.

 

 

\"XIBMS

XIBMS – A SLIPPERY PROBLEM

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Continuous Improvement: Academic writing professionals continuously update their knowledge base, research techniques, and writing skills to adapt to evolving academic standards and deliver the best possible support to students.

XIBMS – A SLIPPERY PROBLEM Read More »

EMPLOYMENT INTERVIEW OF R P SINHA – Mr. R P Sinha is a MBA.  He is being interviewed for the position of Management Trainee at a reputed company. 

IIBMS /
CASE III
EMPLOYMENT INTERVIEW OF R P SINHA

  Mr. R P Sinha is a MBA.  He is being interviewed for the position of Management Trainee at a reputed company.  The selection committee’s is chaired by a lady Vice – President.  Mr. Sinha’s interview was as follows:

Committee: Good morning!

Mr. Sinha: Good morning to Sirs and Madam! 

Chairperson: Please, sit down.

Mr. Sinha : Thank you (sits down at the edge of the chair, keeps his portfolio on the table)

  1. Chairperson: You are Mr. R. P. Sinha

A Sinha: Yes, Madam.  This is how I am called.

  1. Chairperson: You have passed MBA with 1st Division.
  2. Sinha: Yes, Madam.
  3. Chairperson: Why do you want to work in our organization?

A Sinha: It is just like that.  Also, because it has good reputation.

  1. Member A: This job is considered to be quite stressful. Do you think you can manage the stress involved.
  2. Sinha: I think there is too much talk about stress these days. Sir, would you tell clearly what you mean by stress? I am very strong for any stress.
  3. Member B: What are your strengths?
  4. Sinha: Sir, who am I talk boastfully about my strengths. You should tell me my strengths.
  5. Member C: What are your weaknesses?
  6. Sinha: I become angry very fast.
  7. Member A: Do you want to ask us any questions?

A Sinha: Yes Sir!  What are the future chances for one who starts as a management trainee?

            The member tells M. Sinha the typical career path for those starting as Management Trainee.  The Chairperson thanks Mr. Sinha.  Mr. Sinha promptly says in reply, “you are welcome,” and comes out.

Questions:

  1. Do you find Mr. Sinha’s responses to various questions effective? Give reasons for your view on each answer given by Mr. Sinha.
  2. Rewrite the responses that you consider most effective to the above questions in a job interview.
  3. Mr. Sinha has observed the norm of respectful behavior and polite
    conversation.  But, do you think there is something gone wrong in his case?  Account for your general impression of Mr. Sinha’s performance at the interview.

EMPLOYMENT INTERVIEW

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Whether in MBA, EMBA, GMS, DMS, or any other programs offered at IIBMS Institute (Institute Indian Institute of Business Management & Studies), our team is equipped to provide expert guidance and meticulously crafted solutions. We prioritize accuracy, originality, and timely delivery; ensuring students receive the necessary assistance to excel academically.

We are dedicated to fostering an environment of academic excellence and providing dependable support to the esteemed students of IIBMS Institute (Institute Indian Institute of Business Management & Studies).

To get complete solutions or answer sheets for your IIBMS Case study papers, contact Harsha Morey. With over 24 years of experience, he specializes in crafting customized, unique, and plagiarism-free case study answers with Project reports and Thesis.

Dr. Banakar is a trusted resource for reputable and reliable academic support in India. He has a team of over 100 PhD professionals.

 

You can contact Dr. Banakar through the following channels:

  • Email: aravind.banakar@gmail.com
  • Phone: +91 9901366442   &  +91 9902787224

 

IIBMS MBA Solved Answer Sheets

EMBA IIBMS Answer Sheets & Case Studies

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IIBMS Doctorate Case Study Answers and Thesis

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EMPLOYMENT INTERVIEW OF R P SINHA – Mr. R P Sinha is a MBA.  He is being interviewed for the position of Management Trainee at a reputed company.  Read More »

XIBMS – DAIKIN AIRCONDITIONER

XIBMS /

XIBMS – DAIKIN AIRCONDITIONER

\"XIBMS

XIBMS – DAIKIN AIRCONDITIONER

Circia 2001: A flashback to the US$ 4 million air-conditioner industry in India.

The new leaders in the Indian cooling market were the charismatic and international LG, Samsung and the all-American Carrier.  The homegrown warriors (Voltas and Blue Star), with more than thirty years of local expertise, were attempting a spirited comeback.  Not to forget the villains of the drama were the unorganized and unbranded sector with nearly 25% of the market.

The Government of India, with its adverse taxation policies (an excise duty of 32% and an import duty of 35%) nearly doubled the cost of any branded air-conditioner.  And the ubiquitous Rain Gods that lashed the country, naturally mitigating the summer heat, ate away the potential sales.

In this action packed drama entered the Japanese novice, Daikin a premium split air conditioner.  It was internationally known as a flawless, well-engineered product but it was unheard of, unproved and untried in India.

 

An additional factor that had to be kept in mind was the considerable price premium at which Daikin was pegged (more than 25%); this too in a market traditionally known for its frugality, and where for the most part, an air conditioner itself was a luxury.  And here was a brand, which was not only marketing a “luxury” product but had the temerity to price it even higher than other brands, making the task of rationalizing the purchase so much more difficult for the consumer.

The challenge, therefore, was not only to create the consumer’s preference for this 12th  brand of air-conditioner in the country, but also to actually cajole as much as 25% premium (over the rest of the category) out of him.

 

QUESTION: To address this challenge, should it flash the “I am International” tag and hope that this had enough appeal to lure him?  A number of big global brands like Ray-Ban, Kellogg’s and KFC had tried this route without much success! Or, should it follow the International Daikin doctrine of endorsement and say, “Daikin cools the Sony Headquarters” or “Daikin cools the G8 summit”—a proposition that cued in the superiority of the product drawback in both the routes was that the Indian consumer might just turn around and say—“So what’s in it for me?”

 So what should this first time campaign for a new product launch do?

\"XIBMS

XIBMS – DAIKIN AIRCONDITIONER

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Originality and Plagiarism-Free Content: Professionals in this field emphasize originality by creating authentic content free from plagiarism. To maintain academic integrity, they ensure that all information is appropriately cited and referenced.

Meeting Deadlines: Timely submission is a significant goal for academic writing professionals. They work within specified deadlines to provide students with completed assignments, enabling them to submit their work punctually.

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Supporting Learning and Comprehension: Beyond completing assignments, academic writing professionals aim to support students\’ learning by providing explanations, analysis, and additional resources that help students grasp the subject matter more comprehensively.

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Continuous Improvement: Academic writing professionals continuously update their knowledge base, research techniques, and writing skills to adapt to evolving academic standards and deliver the best possible support to students.

 

XIBMS – DAIKIN AIRCONDITIONER Read More »

IIBM – Marketing Management_1 Answer sheet

IIBM /

IIBM – Marketing Management_1 Answer sheet

\"\"

Multiple Choices:

  1. Which technology is among the early starters in providing Vo WiFi solutions for enterprises with wireless networks?
  2. Symbol Technologies
  3. Vocera Technologies
  4. Spectra link Technologies
  5. None
  1. In wireless networks ___________ refers to the measure of the performance of a system reflecting its transmission quality & service availability.
  2. Internet speeds
  3. Quality of Service (QOS)
  4. Interoperability
  5. Line of Sight
  1. A single IP-based core network handling the full range of telecom services.
  2. Power line Communication (PLC)
  3. VOIP
  4. OFCOM
  5. Next Generation Networks
  1. Which country has a strong competitive broadband market with a penetration of 16%?
  2. India
  3. USA
  4. Japan
  5. China
  1. Out of the following which project aims to substantially replace all of Bt‟s existing network platforms (PSTDN, ISDN, etc) with a single unified IP platform.
  1. ADSL2
  2. 21CN
  3. ATM
  4. SHDS
  1. Which generation of mobile telephony will serve both voice & data applications?
  2. 1G
  3. 2G
  4. 3G
  5. 4G
  1. This is a high bandwidth wireless networking service that operates in the frequency spectrum of 28-31 GHz range.
  2. MMDS
  3. LMDS
  4. BW
  5. None
  1. Which management establishes the right architecture to deliver more products, better-leveraging development & deployment expenditures?
  2. Product Portfolio Management
  3. Partner Management
  4. Platform Management
  5. None
  1. ___________ Frequencies allow multiple service providers to utilize the same section of the spectrum & compete with each other for customers.
  2. Licensed
  3. Unlicensed
  4. Both
  5. None of the above
  1. LAS-CDMA stands for ______________
\"\"

Part Two:

  1. What is a Backhauling solution?
  2. What is Broadband?
  3. What is WiMAX?
  4. What is THIPON?
  5. What is a VOWiFi?

Section B: Caselets (40 Marks)

Case let 1

Required:

  1. Comment on whether the strategy which is adopted by the FCC “broadband wireline Internet access services” is fruitful or not.
  2. When operators and investors consider starting down the road of network building, they need considerable information to prove their business plan and persuade their spectrum regulator to provide

Case let 2

Questions:

  1. Explain the concept of ATDI.
  2. What are the measures which are behind the success of the ATDI methodology?
  3. What is GSM/3G technology?
  4. Write down the steps that are to be known in auto planning.

 

Section C: Applied Theory (30 Marks)a

  1. WiFi/mobile roaming and VoWiFi may play an important role for fixed-mobile convergence. Explain.
  2. Does a „light touch‟ regulation regime make sense within the NGN environment? What benefits & risks do you see with a „light-touch‟?

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Quality Assurance: Their primary aim is to deliver high-quality content that meets academic standards and fulfills the requirements of the university assignments. This involves thorough research, proper structuring, and adherence to guidelines provided by the educational institution.

Originality and Plagiarism-Free Content: Professionals in this field emphasize originality by creating authentic content free from plagiarism. To maintain academic integrity, they ensure that all information is appropriately cited and referenced.

Meeting Deadlines: Timely submission is a significant goal for academic writing professionals. They work within specified deadlines to provide students with completed assignments, enabling them to submit their work punctually.

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Advertising Radio FM Brand – A young, gorgeous woman is standing in front of her apartment window dancing to the 1970s tune, “All Right Now” by the one – hit band free. 

IIBMS /

Case II – Advertising Radio FM Brand

A young, gorgeous woman is standing in front of her apartment window dancing to the 1970s tune, “All Right Now” by the one – hit band free.  Across the street a young man looks out of his apartment window and notices her.  He moves closer to the window, taking interest.  She cranks up the volume and continues dancing, looking out the window at the fellow, who smiles hopefully and waves meekly.  He holds up a bottle of wine and waves it, apparently inviting her over for a drink.  The lady waves back.  He kisses the bottle and excitedly says, “Yesss.”  Then, he gazes around his apartment and realizes that it is a mess. “No!” he exclaims in a worried tone of voice. 

Frantically, he does his best to quickly clean up the place, stuffing papers under the sofa and putting old food back in the refrigerator, He slips on a black shirt, slicks  back his hair, sniffs his armpit, and lets out an excited , “Yeahhh!” in eager anticipation of entertaining the young lady.  He goes back to the window and sees the woman still dancing away.  He points to his watch, as if to say “Come on.  It is getting late.”   As she just continues dancing, he looks confused.  Then a look of sudden insight appears on his face, “Five,” he says to himself.  He turns on his radio, and it too is playing “All Right Now.”  The man goes to his window and starts dancing as he watches his lady friend continue stepping.  “Five, yeah,” he says as he makes the “okay” sign with his thumb and forefinger.  He waves again.  Everyone in the apartment building is dancing by their window to “All Right Now.”  A super appears on the screen: “Are you on the right wavelength?” 

Questions:

  1. What is non – verbal communication? Why do you suppose that this commercial relies primarily on non-verbal communication between a young man and a gorgeous woman? What types of non – verbal communication are being used in this case?
  2. Would any of the non-verbal communications in this spot (ad) not work well in another culture?
  3. What role does music play in this spot? Who is the target market?
  4. Is the music at all distracting from the message?
  5. How else are radio stations advertised on TV?

 

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IIBM – Marketing Management Answer sheet

IIBM /

IIBM – Marketing Management Answer sheet

\"\"

I.“Image building” objectives are common in _____  type of market structure. (1)

  1. a) Competition
  2. b) Oligopoly
  3. c) Monopoly
  4. d) Monopsony
  1. The concept of marketing mix was developed by______ (1)
  2. a) N.H Borden
  3. b) Philip Katter
  4. c) Stanton
  5. d) W.Anderson

III. Marketing mix consists of ___ (1)

  1. a) Production recognition
  2. b) Price structure
  3. c) Distribution planning
  4. d) All of these
  1. The concept of marketing mix involves a deliberate and careful choice of organization, product, price promotion,  place strategies, and___ (1)
  2. a) Policies
  3. b) Concept
  4. c) Planning
  5. d) All of these
  1. The operating cost for the new system is added to the implementation cost and is then divided by gains by improvements in productivity is called
  2. a) Economic Value Added
  3. b) Analysis Of Benefits
  4. c) Return On Investment
  5. d) Return On Public Offering
  1. The pricing strategy used to set prices of products that must be used with the main product is called (1)
  2. a) Optional Product Pricing
  3. b) Product Line Pricing
  4. c) Competitive Pricing
  5. d) Captive Product Pricing e

VII. A New product pricing strategy through  which companies set lower prices to  gain large market share is classified as

  1. Optional Product Pricing
  2. Skimming Pricing
  3. Penetration Pricing
  4. Captive Product Pricing

VIII. A company marketing mix that targets market segments very  broadly is called

  1. Mass Marketing
  2. Segmented Marketing
  3. Niche Marketing
  4. Micromarketing
  1. What does the term PLC stand for?
  2. a) Product life cycle
  3. b) Production life cycle
  4. c) Product long cycle
  5. d) Production long cycle
  1. Which of the following is not a characteristic of the “Market Introduction Stage” in PLC? (1)
  2. a) Demands have to be created
  3. b) Costs are low
  4. c) Makes no money at this stage
  5. d) Slow sales volume to start
  6. e) There is little or no competition

\"\"

 Part Two:

  1. Name and define the four Ps of the marketing mix. (5)
  2. Definition of \’Pricing Strategies\’? (5)
  3. What is the role of a Marketing Plan? (5)
  4. Describe the difference in Push and pull distribution strategies. (5)

Case let 1

Because of its imaginative marketing, excellent new products, and fine service to customers, the Westside Business Computers and Equipment Company grew to be a leader in its field, with sales over Rs. 100 crores annually, high-profit margins, and continually rising stock prices. It became one of the favorites of investors, who enjoyed its fast growth rate and high profits. But the president of the company, Mr. Desai, soon realized that the organizational structure, which had served the company so well, no longer fit the company’s needs. For years the company had been organized along functional lines, with vice presidents in charge of production, purchasing, finance, marketing, personnel, engineering, and research and development. In its growth, the company expanded its product lines beyond business computers to include photocopying machines, projectors, and motion-picture cameras. As time passed on, concern arose that its organization structure did not provide for-profit responsibility below the office of the president, did not appear to fit the far-flung nature of the business now being conducted in many foreign countries, and seemed to emphasize the \”walls\”  impeding effective coordination between the functional departments of marketing, production,  and engineering. There seemed to be too many decisions that could not be made at any level lower than the president\’s office. As a result, Mr.Desai decentralized the company into fifteen independent domestic and foreign divisions, each with complete profit responsibility. However, after this reorganization was in effect, he began to feel that the divisions were not adequately controlled. There developed considerable duplication in purchasing and personnel functions, each division manager ran his or her operations without regard to company policies and strategies, and it became apparent to the president that the company was disintegrating into several independent parts. Having seen several large companies get into trouble when a division suffered large losses, Mr.Desai concluded that he had gone too far with decentralization. As a result, he withdrew some of the authority delegations to the division managers and required them to get top corporate management approval on such important matters as (1) any capital expenditures over Rs.5,00,000 (2) the introduction of any new products, (3) marketing and pricing strategies and policies, (4) plant expansion, and (5) changes in personnel policies. The division general managers were understandably unhappy when they saw some of their independence taken away from them. They openly complained that the company was not very sure about the organizational structure that it wanted to follow. The president, worried about his position, calls you in as a consultant to advise him on what to do.

Questions

  1. Do you agree that what Mr. Desai did to regulate control was correct?
  2. What would you have done under these circumstances?

Caselet2

Mr. Sachin, the Sales manager of the Blue Ridge Furniture Company, had just completed a two-week trip auditing customer accounts and prospective accounts in the southern states. His primary intention was to do follow-up work on prospective accounts contacted by sales staff members during the past six months. Prospective clients were usually furniture dealers or large department stores with furniture departments.  To his amazement, Mr. Sachin discovered that almost all the so-called prospective accounts were fictitious. The people had turned in falsely documented field reports and expense statements. Company salespeople had called upon 3 of 22 reported furniture stores or department stores. Thus. Mr. Sachin summarized that salespeople had falsely claimed approximately 85 percent of the goodwill contacts. Further study showed that all salespeople had followed this general practice and that no one had a clean record. M r. Sachin decided that immediate action was mandatory although the salespeople were experienced senior individuals. Angry as he was, he would have preferred, firing them. But he was responsible for sales and realized that replacing the staff would seriously cripple the sales program for the coming year.

Questions

  1. As Mr. Sachin, what would you do now to resolve the problem of the false reports? (10)
  2. What could Mr. Sachin have done to prevent this problem?

Section C: Applied Theory (30 marks)

  1. What is the marketing mix in marketing management? What are the seven (7) elements of marketing? (15)
  2. What are the goals or objectives of marketing? (15)

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XIBMS – Sailing into retail

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XIBMS – Sailing into retail

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XIBMS – Sailing into retail

Executive Summary

Previously catering only to corporate, IDBI Bank made the big jump to retail banking only in January 2001. From 54 branches and 79 ATMs nationwide, it is now looking to expand to 100 branches and 300 ATMs as soon as possible. The legacy network had a distributed application where transaction data was recorded and stored locally in the branches.

To enable a smooth migration, the WAN design was modified and new software applications were implemented. A disaster recovery center was set up in Chennai to handle contingency situations. The new network has load balancing, scalability and redundancy built in. IDBI Bank’s eventual aim is to have a network that will be completely transparent to end users.

Until recently, IDBI Bank was content catering to a corporate clientele. Then, in January 2001, some ambitious, forward-looking managers came along to leapfrog IDBI Bank into the competitive world of retail banking. Suddenly, 54 branches and 79 ATMs (Automated Teller Machines) nationwide just didn’t seem enough. As a bank that was looking to cater to the general public, IDBI Bank had to increase the number of branches and ATMs. And, unlike in the days of conventional banking, all these facilities had to be connected reliably through a network of hardware and software.

So the CTO, Neeraj B. Bhai, and his team, got to work. The entire network infrastructure is now being migrated to a new setup. As Neeraj points out, a major upgradation is necessary—new hardware and software, and more scalable applications.

 

The legacy

Previously, the IDBI Bank network had a star topology. All the branch routers were connected to the central IT office in Mumbai. A VoFR (Voice over Frame Relay) service was introduced for quicker communication between branches. The equipment was mostly from Motorola. This gave each branch two voice ports, which meant that certain intercoms could talk to each other. This network was very convenient for communication: the voice packets travelling between the branches went through just a single router hop.

However, the building blocks of this network were a mix of various elements—leased lines, ISDNs (Integrated Services Digital Networks), radio connectivity, IN (Intelligent Network: a high speed call routing service provided by the Department of Telecommunications, India), and DAMA VSAT (Demand Assigned Multiple Access, Very Small Aperture Terminal) links. This meant little scope for load balancing, backup and disaster recovery—in short a network which wasn’t very easy to manage.

The upgrade

IDBI Bank now wants to expand to 100 branches and 300 ATMs. So the new banking software applications have to be implemented and its WAN design modified. There must also be load balancing, backup and disaster recovery built in.

To begin with, new software for treasury and core banking applications were implemented. Sun’s Enterprise 10000 application servers were deployed. Finacle, an Infosys product, took care of most requirements. Finacle is a Web-enabled, centralized, multi-currency and multi-lingual application platform. It’s open architecture helps it integrate with other applications. The Net banking services platform was upgraded by implementing BankAway, also from Infosys. BankAway provides a platform for integrated financial services. It offers access to services like account information, billing, cash management and trade finance. The ATMs now use RISC-based machines that run Unix; the software, called Call Center, is from TCS.

 

Design and key features

\”Our basic aim is to get a high-availablity network that supports disaster recovery, and has load balancing features,\” the CTO said. The nationwide network is divided into six major areas/cities: Mumbai (where the centralized IT center is located), Chennai, Kolkata, Hyderabad, Bangalore and Delhi. Network Solutions has been hired to help frame the new architecture.

In the earlier architecture, if the links between branches went down, the local servers could run the banking software. This ensured that banking transactions could be made even when the link was down. \”But now, because we’re using Finacle, we can’t operate if the link to the central office is down,\” Niraj explained. The applications are now centralized and network dependency has increased. The network, therefore, must be very robust and redundant, with very little downtime. That’s why plans are afoot to build a disaster-recovery setup in Chennai.

Most of the routers that IDBI Bank uses are Motorola products. But Niraj is open to using other vendors, like Enterasys, Nortel and Cisco. \”We don’t want to use any proprietary routing protocols. There may be situations where Motorola supports a particular protocol which other vendors’ don’t. We want to avoid that and use a mix of equipment,\” he pointed out.

An interesting feature of the network architecture is the IP address scheme built into the design. The scheme is actually a way of future-proofing the network. \”These days, you keep hearing about banks getting acquired or merged to larger counterparts. One never can tell,\” Niraj said with a smile. \”As technology guys, we should be prepared for such an event. If and when there’s some kind of a merger or acquisition, we shouldn’t face a situation where the TCP/IP address scheme doesn’t allow us to integrate another network with ours.\”

IDBI Bank has chosen the 10 dot series of the IP address scheme. The network addresses have been assigned in such a way that a sudden expansion in any zone won’t raise incompatibility issues. \”Keeping in mind that most private enterprises use the 10 dot address scheme, the merged entity will, in all probability, remain at the top of the address scheme area,\” Niraj explained. The bank has used the bottom series to frame the address scheme, leaving the top series free. So even if the new entity is using the 10 dot address, there’s a high probability it will use the top series. This simplifies the migration and integration process.

 

Operations and applications

Since Finacle is the main banking application and is browser-based, there are a number of Web servers at the 24×7 network monitoring center in Mumbai. The branches can use browsers to access Finnacle. There are some client/server applications for corporate cash management services. A link encryptor is used on all leased lines for safety.

The IT hub in Mumbai uses HP OpenView tools. Niraj confided that IDBI Bank was looking to outsource as many services as possible. Currently, basic services, operations, the interaction with internal entities, and the follow up with external ones, are all outsourced.

ATMs don’t need very high bandwidth, but have very high uptime requirements. VSAT connectivity is the most appropriate for this. For connectivity between other network elements, IDBI Bank prefers more traditional methods: There are fallback ISDN links at each location. \”We’re also trying to reduce dependency on a single service provider,\” Niraj said. If one location has two connectivity providers, the idea is to use the services of both. That way, if and when one service provider fails, the other one takes over.

The bank is keen on introducing Internet banking. There are plans of making call centers in certain cities. \”VoFR technology may be upgraded to VoIP (Voice-over Internet Protocol). And if regulations permit, we may be able to carry voice messages to our call centers,\” Niraj said. Currently, the voice instruments are connected directly to the routers. If one branch wants to talk to another, a caller simply picks up the instrument connected to the router and dials the branch code followed by the extension number. \”As our needs grow, we’ll get a dedicated EPABX to let customers connect to the voice phones,\” he said. Of course, the routers will have to be installed with voice cards to enable this.

 

Disaster recovery
For retail banking, Finnacle and Call Center are the key applications. So data from these applications have to be backed up properly. That’s why the disaster recovery facility in Chennai.

But why Chennai? The facility had to be outside Maharashtra for two logical reasons. First, if the setup is in or around Maharastra, it will be in the same seismic zone as the network management center. Second, proximity also puts both facilities in the same power grid. Both situations are potentially dangerous. Niraj reminded that when migrating the site, the network infrastructure should be such that traffic may be routed smoothly to the disaster recovery site. \”The design must allow total redundancy in case of failures,\” he said.

The other disaster recovery solution IDBI Bank is considering is to have multiple connectivity options at each branch. There will be a link each to the zonal main branch and to the central IT office. So even if the zonal branch link fails, connectivity is assured through the second link with the central office. The primary link would be a leased line, the secondary one an ISDN line.

 

Storage and backup

Currently IDBI Bank uses a Sun Microsystems, StorEdge T3 storage solution. These are 16 boxes with nine 18GB hard disks in each box. The backup solution is by ATL and is called P2000. This box has seven DLT (Digital Linear Tape) drives which function simultaneously. A hundred DLTs can be stored in this box.

 

The load

IDBI Bank’s CTO feels load balancing depends on how you set yor router configuration and how you design the network. The routers are capable of taking a decision based on the volume of data. Since the router can take various routes to the central location, it can dynamically shift the link and load through various paths. The subnet design, too, is well suited to support load balancing. On the servers, IDBI Bank has fiber channel connectivity in the storage boxes, with backup devices. Intelligent switches isolate traffic from one segment of the LAN (Local Area Network) to minimize collision. For example, the ATM switch and the main banking applications are in totally different segments and isolated from each other.

 

The bumps on the way

But a migration of this magnitude can never be without its hiccups, can it? Niraj admitted that the relationship with various services providers was far from ideal. It was mostly a kind of last-mile problem. \”See, it’s easy to get a 2Mbps link. But you ask for 64Kbps, and you realize that telecom providers seldom give much priority to the clients at the lower end of their service spectrum.\” That sounds like a familiar grouse. But then who said networking was an easy job?

 

Questions:-

  1. When did IDBI enter the retail banking?
  2. What was the experience of IDBI in Corporate Banking?
  3. What do you mean by up gradation in Banking?

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XIBMS – Sailing into retail

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Originality and Plagiarism-Free Content: Professionals in this field emphasize originality by creating authentic content free from plagiarism. To maintain academic integrity, they ensure that all information is appropriately cited and referenced.

Meeting Deadlines: Timely submission is a significant goal for academic writing professionals. They work within specified deadlines to provide students with completed assignments, enabling them to submit their work punctually.

Clear and Coherent Communication: Professionals strive to convey complex ideas in a clear, coherent, and academically appropriate manner. They focus on effective communication to ensure the content is easily understandable to the target audience.

Supporting Learning and Comprehension: Beyond completing assignments, academic writing professionals aim to support students\’ learning by providing explanations, analysis, and additional resources that help students grasp the subject matter more comprehensively.

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IIBM – Managing Hotel Operations Answer sheet

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IIBM – Managing Hotel Operations Answer sheet

\"\"

Multiple Choices:

Q1. Housekeeping is the responsibility of:

  1. Hotel manager
  2. Reservation manager
  3. Rooms manager
  4. Executive assistant manager

Q2. Which of the following is not the method of minimizing the overbooking problem:

  1. Increasing restrictive policy
  2. Third-party guaranty
  3. Threat of legislation
  4. Advance-deposit reservation

Q3. Which of the following is the channel of the traditional reservation:

  1. The changing role of travel agent
  2. In-house reservation
  3. Central reservation center
  4. All of these

Q4. The real component of “TQM” is?

  1. Bedding
  2. Cleanliness
  3. Noise, temperature, and darkness
  4. All of the above

Q5. Arrange the following into hotel organizational structure:

  1. The room manager
  2. The general manager

iii. The hotel manager

  1. Manager of guest services.
  2. i, ii, iii, iv
  3. ii, iv, i, iii
  4. ii, iii ,i, iv

d .iv, ii, iii, i

Q6. An alphabetical list of the day‟s expected arrival, individually and by a group is:

  1. Cancellation and change report
  2. Daily analysis report
  3. Arrival report
  4. Central reservation report

Q7. Which is not the component of credit management :

  1. Extending credit
  2. Credit alert and skippers
  3. Minimizing chargebacks
  4. None of these

Q8. Reservations containing the following information during the procedure are designed to improve the effectiveness of the front office:

  1. Arriving and departure dates
  2. Number of night
  3. Number of people
  4. All of the above

Q9. Bank card is the kind of?

  1. Debit card
  2. Smart card
  3. Credit card
  4. None of these

Q10. Segmentation comes under:

  1. New product pattern
  2. New market Pattern
  3. New product segmentation
  4. New management pattern

\"\"

Part Two:

Q1. Explain the special characteristics of the hotel business.

Q2. Differentiate between marketing to the individual and marketing to the group.

Q3. List the Information contained in the reservation.

Q4. Explain the organizational structure of hotel management.

Q5. What does this mean for the business of our clients?

Q6. Name one output of a hotel.

Q7. Why is the layout of facilities important in a hotel?

Q8. Explain the advantages and disadvantages of hotel technology.

Q9. Discuss how the room rates impact guest demand.

Q10. Explain the traditional hotel industry.

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