NMIMS BBA - B.Com Digital Marketing Solved Answer Assignment
Ans :
Digital Marketing
NMIMS BBA – B.Com Digital Marketing Solved Answer Assignment
Homepage is one of the essential web pages on the website as it creates an excellent first impression. Airbnb, Dropbox, and Red bull are examples of brands with good website homepage design. Visit the homepage of the brands mentioned above and mention the best practices of good homepage design. (10 Marks) –
Ans :
Introduction:
In the capitalist world today, every business corporation wishes to acquire the largest market share and the whole market. It is in line with the profit approach of the companies as opposed to the welfare-oriented approach of the government.
NMIMS BBA – B.Com Digital Marketing Solved Answer Assignment
Concept & Application:
Marketing in itself is an essential component of the business. It is through marketing or popularly known as advertising that the business tries to expand itself. Marketing helps spread information about the business’s products, goods, or services to customers. Only then does the customer learn about the product and its various features and decide whether to purchase it. In today’s digital world, when businesses have expanded themselves to make their reach more, digital marketing has become essential.
Conclusion:
Thus, your marketing activities direct the users to your website, intending to convert users into customers. Your website is the key to a successful digital marketing strategy because all other digital marketing elements direct guests to use your website, which should effectively convert guests.
NMIMS BBA – B.Com Digital Marketing Solved Answer Assignment
Collegedunia (www.collegedunia.com) is a one-stop solution to all students’ education-related queries. What are the off-page SEO factors Collegedunia has adopted for consistently ranking higher on all education-related queries on Google Search Engine Result Page (10 Marks)
Ans:
Introduction:
Marketing in itself is an essential component of the business. It is through marketing or popularly known as advertising that the business tries to expand itself. Marketing helps spread information about the business’s product, goods, or services to customers.
Concept & Application:
COLLEGEDUNIA.com is one of the biggest search platforms related to queries about any of the colleges in India. It focuses upon different types of courses that a college focuses on and provides. SEO refers to search engine optimization. It primarily means optimizing our business product so that our website comes first whenever the guests type a keyword on the search engine.
Conclusion:
So, search engine optimization, along with the quality content being provided on the website, is the reason why several guests end up on collegedunia searching for their queries about various courses, the number of activities that a college offers, career prospects, the cut-off, syllabus of any exams and all other academic information.
NMIMS BBA – B.Com Digital Marketing Solved Answer Assignment
a) BookMyShow India is the number one online ticket vendor in India. Why does BookMyShow use online display advertisements on the Google search engine, Facebook, LinkedIn, and other platforms? (5 Marks)
Introduction:
Marketing helps spread information about the business’s product, goods, or services to customers. Only then does the customer learn about the product and its various features and decide whether to purchase it. In today’s digital world, when businesses have expanded themselves to make their reach more, digital marketing has become essential.
Concept & Application:
India is the number one online ticket vendor in India. Due to digitalization today, with the advent of technology, consumer visits have been minimized because of the availability of several apps and programs. It is to be noted that mobile applications and programs have made it pretty easy for consumers to shop as and when they desire without depending on any other source or person.
Conclusion:
So, because of all these reasons, BookMyShow advertises on the social media platforms like Facebook, YouTube, LinkedIn, etc., and spends a lot there. Even after Booking the ticket, they conduct a survey where they ask the customers about where they got to know about the website.
b) Myntra, a pure-play e-commerce site launched out of India in 2007, has noticed a drop in traffic on the website. Myntra wants to drive traffic to the website by running online display ads. Suggest the buying model Myntra will use to run online display advertisements on Google and Instagram. (5 Marks)
Introduction:
Marketing helps spread information about the business’s product, goods, or services to the customer. Only then does the customer learn about the product and its various features and then decide whether to purchase the product. In today’s digital world, when businesses have expanded themselves to make their reach more, digital marketing has become essential.
Concept & Application:
- Cost per click (CPC): the advertiser has to pay when a click is made on the advertisement. E.g., If on an ad on Instagram, a person clicks to view the displayed products, Myntra corporation has to pay for it.
- Cost per lead (Cpl): it is not considered for mobile or consumer-focused marketers. The advertiser must pay the publisher or an affiliate when a led form is completed and submitted.
NMIMS BBA – B.Com Digital Marketing Solved Answer Assignment
Conclusion:
Considering the current situation of Myntra, the Cost per click (CPC) and Cost per Acquisition (CPA) is considered the apt solution to resolve the issue. It is so because, by clicking, the customers will be attracted to the website
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