NMIMS

NMIMS – MBA – Marketing Management Solved Assignment

Marketing Management

 

Q1. XYZ Corporation is a leading retailer in the fashion industry, primarily targeting middle-aged consumers. However, recent demographic shifts show a growing population of younger consumers with different tastes and purchasing behaviors. As the marketing manager, you are tasked with adjusting XYZ Corporation’s marketing strategy to better serve this changing demographics. Analyze the impact of the demographic changes on XYZ Corporation’s marketing strategy. Propose a new marketing strategy that considers these demographic shifts and addresses potential challenges. Justify your recommendations with appropriate marketing theories and concepts. (10 Marks)

 

Ans :

 

Introduction

 

Demographic changes have a big effect on what customers want and how they act, which means that companies have to change their marketing strategies to stay competitive in the fast-changing fashion retail sector. XYZ Corporation, a well-known store that sells trendy clothes and accessories, has usually catered to middle-aged customers.

Concept & Application

 

Impact of Demographic Changes on XYZ Corporation’s Current Strategy

 

The move to a younger demographic poses unique problems and opportunities for XYZ Corporation. Traditionally, the marketing mix targeted middle-aged consumers, emphasizing quality, durability, and timeless design, and was typically supplied through physical retail channels with little internet participation.

Conclusion

 

The demographic transition towards a younger consumer base poses both a difficulty and an opportunity for XYZ Corporation. To respond to these developments, XYZ must shift from its traditional, middle-aged-focused marketing strategy to a dynamic, digital, and trend-sensitive approach.

 

 

Q2 (A) A company that has been successfully selling consumer electronics to individual customers is planning to enter the business market by offering bulk sales of its products to corporate clients. As a marketing manager, you need to prepare a briefing on how the business market differs from the consumer market. Explain two key differences between business markets and consumer markets that the company should consider when developing its marketing strategy. Provide examples to illustrate these differences. (5 Marks)

 

Ans :

 

Introduction

 

Understanding the differences between corporate (B2B) and consumer (B2C) markets is critical for developing effective marketing strategies. Business markets feature corporate transactions and differ greatly from consumer markets, in which people buy goods for personal use.

Concept & Application

 

Buying Process

 

The buying process is a key contrast between commercial and consumer marketplaces. In consumer markets, purchasing decisions are often made quickly and are heavily influenced by emotions, brand appeal, and personal preferences. Consumers typically make decisions alone or in small groups, focusing on price, product attributes, and brand reputation.

Conclusion

 

Understanding the critical distinctions between business and consumer markets enables companies to tailor their marketing strategies better.

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Important notice for NMIMS assignments & students

To ensure your NMIMS assignments meet the university’s standards, The NMIMS Assignments must be 100% customized, plagiarism-free, and unique. Copying from Google, Chat GPT, AI tools, blogs, books, or any other sources is strictly prohibited, and if you copy answers, you will get ZERO marks.

Before purchasing assignments from any academic writer, always demand the following verification:

  1. Turnitin ReportTo ensure the content is plagiarism-free.
  2. Grammarly Report – This is to ensure grammar and writing quality.
  3. AI Detection Report – To guarantee no AI-generated content.

Remember, these reports are not just a formality. They are your shield against ZERO marks. Take charge of your grades by ensuring your work is original and meets NMIMS standards.

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