NMIMS – MBA 1st sem – Business Communication

Business Communication

Q1. Jyoti, a seasoned marketing executive, was tasked with presenting a new product launch strategy to two very different audiences: the company’s senior management team and a group of young, tech-savvy consumers. She knew that a one-size-fits-all approach wouldn’t be effective. She needed to adapt her message and delivery to resonate with each group. What factors must Jyoti keep in mind for controlling the style and tone for each of her audience? (10 Marks)

Ans :

Introduction

In today’s business environmental conditions, communication is critical in determining how messages are received, comprehended, and acted upon. For a seasoned marketing executive like Jyoti, presenting a new product launch strategy to two different audiences the company’s senior management and a group of youthful, tech-savvy consumers presents significant obstacles.

Concept & Application

Audience Analysis

Understanding the audience is critical to good communication. In Jyoti’s instance, she must evaluate the unique qualities of each group. Senior management is most usually made up of seasoned individuals with a strategic mindset who are interested in how the product launch will contribute to the company’s goals and profitability.

Conclusion

Jyoti’s presentation to upper management was formal and data-driven, demonstrating that she understood strategy and sharing their interest in the big picture. Her approach is casual and visually appealing, which is perfect for young customers who love interactive and relatable content.

Q2 (A) Anant Industries, a giant into Indian sweets and snacks is primarily reliant on emails and phone calls for their business. They now want to use more modern digital tools for business communication and managing workflow.

What are some of the digitals tools the company can use to enhance their business communication? (5 Marks)

Ans :

Introduction

One of India’s most prominent snack food manufacturers, Anant Industries, is looking to update its company’s methods of internal communication and workflow management. The organisation has come to terms with the fact that it must embrace digital tools in order to streamline operations and maintain a competitive edge, even though it is now dependent on more conventional means of communication such as email and phone conversations.

Concept & Application

Project Management Tools

Anant Industries can think about using a variety of digital solutions that simplify operations and encourage cooperation to improve corporate communication. Our team has compiled a list of top tools:

Technologies for Collaborative Work: Slack and Microsoft Teams are two tools that can help employees communicate in real-time instead of just sending emails.

Software for managing projects: Team project management software like Trello, Asana makes everyone’s job easier. To keep everyone on the same page and responsible, these tools let you assign tasks, monitor their progress, and set due dates.

Conclusion

A more efficient operation, enhanced internal cooperation, and happier customers are all outcomes of Anant Industries’ move to digital technologies for corporate communication and workflow management.