IIBM – Retail Management Answer sheet
IIBM – Retail Management Answer sheet
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Multiple Choices:
- The minimum value of the Conversion ratio is,
- The law of retail gravitation is also called,
- In Huff’s probability model of retail store location, the exponential ‘alpha’ denotes,
- If the market has a low level of retail saturation then the chances of success in the market are,
- If the original price is ‘a’ and the reduced price is ‘b’ then the markdown % in Pricing
- 0
- 0.5
- 2
- 1
- Huff’s law.
- Belly’s law.
- Philip Kotler’s law.
- Relly’s law.
- The attractiveness of the store.
- Power of the store in terms of potential customer located farthest.
- It is simply a power over the attractiveness of the store.
- None.
- Higher.
- Lower.
- Unpredictable.
- Extremely lower
techniques are given by,
- (a – b)/a.
- (a – b)/b.
- (b – a)/a.
- (b – a)/b.
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Part Two:
Case let 1
Case let 2
Section C: Applied Theory (30 marks)
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