XIBMS – CONSUMER BEHAVIOR Answer Sheet

CONSUMER BEHAVIOR XIBMS – CONSUMER BEHAVIOR No. 1 The slogan for the movie Godzilla was “Size does matter.”  Should this be the slogan for America as well?  Many marketers seem to believe so.  The average serving size for a fountain drink has gone from 12 ounces to 20 ounces.  An industry consultant explains that the […]

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