XIBMS – Brand Management
XIBMS – Brand Management XIBMS – Brand Management Instructions: Attempt any 5 questions. All questions are for 16 Marks. Make suitable assumptions wherever necessary. Q.1 (a) Explain the eight different questions that a product manager needs to answer to analyse current and potential customers. Explain each question with the help of a product category. (b) Differentiate between potential and forecast. What are the objectives behind estimation of (i) market potential and (ii) sales forecasting? Explain any two methods of estimating (i) market potential and (ii) sales forecasting. Q.2 (a) Define competitor. Explain the four bases of competition and four levels of competition. Supplement your answer with example(s). (b) Explain the three major factors in assessing the underlying attractiveness of a product category. Q.3 What are the benefits of a successful marketing strategy? Which are the seven parts of a marketing strategy of a product? Explain the first five parts of this strategy with an example, in detail. Q.4 (a) What do brands mean to you? What roles does a brand play for a manufacturer and a consumer? With examples, explain the different challenges a brand manager faces today (b) Choose a brand having its origin in India. Explain how it can be assessed on the basis of Customer Based Brand Equity (CBBE) model. Q.5 (a) Pick a product or service category basically dominated by two main brands. Evaluate the positioning of each brand. Who are their target markets? What are the main points of parity and points of difference? (b) Select a brand and identify all its brand elements that contribute towards development of its brand equity. Explain the role of each element towards development of brand equity of that brand. Q.6 (a) If you had to launch a fast food restaurant in your city or town, what kind of marketing programmes will you design to build strong brand equity of the fast food restaurant (b) Choose a brand and identify all its marketing communication materials. How effectively has the brand mixed and matched the marketing communication material? Q.7 (a) Define brand equity management system. Explain the three steps of implementing brand equity management system. (b) Enlist the quantitative and qualitative research techniques to identify potential sources of brand equity. Explain any one in detail. Q.8 (a) Define brand product matrix. Select a firm having multiple brands and product categories and then identify its brand product matrix. Explain breadth of a branding strategy? (b) Define brand extension. Explain the steps to be undertaken for successfully introducing brand extensions. Q.9 (a) Give reasons for companies to market their brands globally. Explain the disadvantages of global marketing programmes. (b) With examples, explain how global brands implement the strategies of localization and standardisation. XIBMS – Brand Management XIBMS Institute XIBMS Answer sheets, academic support XIBMS assignment help, student assistance XIBMS Institute solutions Xavier mba answer sheets Xibms mba case study answers Xibms case study answers Xavier emba answer sheets Xavier emba case study papers Xibms gms answer sheets Xavier gms case study papers Xavier advance diploma answer sheets Xibms advance diploma case study answer sheets Xibms dms case study answers Xavier dms case study papers At Global Study Solutions, we take immense pride in our ability to offer specialized support to students pursuing various programs at XIBMS Institute (Xavier Institute of Business Management Studies). Our dedicated team comprises experienced professionals who excel in crafting precise and well-researched solutions for assignments and case studies across different disciplines and courses. Our commitment to aiding students in achieving academic success aligns perfectly with the educational standards upheld by XIBMS Institute (Xavier Institute of Business Management Studies). We understand the importance of delivering high-quality, customized solutions that meet the unique requirements of assignments and case studies within the institute\’s curriculum. Whether in MBA, EMBA, GMS, DMS, or any other programs offered at XIBMS Institute (Xavier Institute of Business Management Studies), our team is equipped to provide expert guidance and meticulously crafted solutions. We prioritize accuracy, originality, and timely delivery, ensuring students receive the necessary assistance to excel academically. We are dedicated to fostering an environment of academic excellence and providing dependable support to the esteemed students of XIBMS Institute (Xavier Institute of Business Management Studies). XIBMS Answer Sheets Customized Answer Solutions MBA Assignment Solutions EMBA Case Study Solutions GMS Answer Sheets DMS Assignment Help Professional Writing Assistance Tailored Academic Solutions Specialized XIBMS Support Academic Writing Services Reliable XIBMS Assistance Get expert assistance with your XIBMS Institute (Xavier Institute of Business Management Studies) assignments and answer sheets from our professional academic writing services. Our team specializes in supporting students with XIBMS Institute (Xavier Institute of Business Management Studies) coursework, ensuring top-notch answer sheets and comprehensive solutions. Ace, with our tailored assistance, your XIBMS Institute exams, offering precise guidance and accurate answer sheet preparation. Seeking reliable help for your XIBMS Institute studies? Trust our academic writing services for meticulously crafted answer sheets and exceptional support. Score high in your XIBMS Institute (Xavier Institute of Business Management Studies) assessments by availing our expert aid in preparing comprehensive and well-structured answer sheets. XIBMS Project Report Writing Services XAVIER Customized Project Reports XIBMS Institute Project Support XIBMS Professional Project Report Assistance Quality Project Documentation XIBMS Expert Project Report Writers Comprehensive Project Analysis Structured Project Report Services XAVIER Detailed Project Documentation XIBMS Project Evaluation Support Custom Project Report Formats XAVIER Project Research and Analysis MBA/EMBA/GMS/DMS Project Reports XIBMS Institute (Xavier Institute of Business Management Studies) assignments, solved papers, and study materials are available through our academic writing services. Seeking assistance with XIBMS Institute coursework? Our professional team delivers accurate and timely solutions for all your academic needs. Our specialized academic writing support simplifies access to XIBMS Institute (Xavier Institute of Business Management Studies) question papers and model answers. Need expert guidance for your XIBMS Institute assessments? Our service offers comprehensive solutions for students seeking assistance. Our academic writing services ensure precise and high-quality answers for XIBMS Institute assignments, aiding students in their educational journey. Academic writing professionals play a crucial role in
XIBMS – Brand Management Read More »