NMIMS – Marketing Research
NMIMS MBA Marketing Research Solved Assignment
Q1. You are the business head of a FMCG firm, your company has recently launched a new range of beauty products alongside the company has launched a major advertising campaign, Your management is of the opinion that the lack of consumer traction is due to poor advertising by your advertising agency. Would you agree with point of view? How do you establish the facts? Plan a research project. This NMIMS MBA Marketing Research Solved Assignment can serve as a great reference. (10 Marks)
Q2. “Marketing is the business”. Prove or disprove this hypothesis by applying the 4 P’s of marketing for Indian Space Research Organization as a business. (10 Marks)
Q3. Your company is planning to launch a new range of face creams targeted to men. In a country like India this is category has not performed too well in such scenario:
a. Define the TG and markets you shall target give justifications for your selection, why do you think target grouping so important in market research. (5 Marks)
b. Which sampling techniques would you use for understanding consumer needs. Create a 10-question questionnaire to understand consumer needs. (5 Marks)
NMIMS Apr 2025 1st Sem Solved Assignments