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NMIMS – International Marketing

International Marketing

1. India assumed the presidency of the G20 grouping from Indonesia, on December 1, 2022, and held the post for a year. This gave India a unique opportunity to contribute to the global agenda on pressing issues of international importance. Discuss the significance of hosting G20 in our country. (10 Marks)

2. Chinese brands commanded 75% of India’s smartphone market in 2022, down from 76% in 2021. What would be your strategy to promote and manufacture more of Indian brands in India. Also express your opinion on the impact of iPhone manufacturing in India. (10 Marks)

3. Read the following case study carefully and then answer the questions that follow:

The concept of product patent drugs for pharmaceutical products is likely to make life saving medicines beyond the reach of the poor and deprived sections of society around the world. A number of African countries have been worst hit by the specter of AIDS. CIPLA an Indian pharmaceutical company, has offered to market anti aids medicine, at one fourth the cost of what is made by global pharmaceutical firms. However, due to product patent laws, substantial controversy has been generated all over the world due ethical grounds.

a. In your opinion is it right to deprive the needy sections of the society of the latest scientific inventions crucial for saving human life. (5 Marks)

b. Suggest a strategy how this problem can be solved so that every person on the planet can get access to affordable medicine.? (5 Marks)