NMIMS -Global Retailing
NMIMS MBA Fundamentals of BigData & Business Analytics Solved Assignment
1) What is the reason a huge retailer like IKEA is investing 500 million euros in its new outlet in Noida? This is a common question in the NMIMS MBA Global Retailing Solved Assignment. (10 marks)
2) You are supposed to set up a concept store for jewellery? What is the kind of display that you can think of to increase the sale of this jewellery? (10 marks)
3) Case Study
Nestle to invest Rs5K cr in India by 2025: CEO
Global food and beverages conglomerate Nestle SA is planning to invest Rs5,000 crore in India over the next three and a half years, Chief Executive Officer Mark Schneider said on Friday.”On top of that, if we see opportunities for merger and acquisition, we will be happy to explore those,” he said.
The investment will be on capex (capital expenditure), setting up plants, and expanding the product portfolio of the company. Nestle operates nine plants in India and is looking at new locations to set up more manufacturing units.
The investment, subject to clearances and approvals, will help in creating jobs.
Sharing the investment plans of the Indian market, which is among Nestle’s top 10, Schneider, in a media round table, said: “The plan compares with the Rs8,000 crore over the past 60 years after we started manufacturing in this country,” he said.
Nestle has been present in India for over 110 years. This investment is also for development work, brand building, etc, Schneider said.
In the company had announced an investment of Rs2,600 crore to augment its and for its factory in Sanand, Gujarat. The maker of KitKat recently entered the pet-food segment in the country with Purina Petcare.
Nestlé India Chairman and Managing Director Suresh Narayanan said accelerating the core business of the company would be a focus area.”(The plan) has three pivots, one of which is continuing the strong momentum of growth the company has had in the last 22 quarters,” Narayanan said.
Questions
a) How does Nestle plan to expand in India? What is the strategy and how would it help India in its growth? (5 marks)
b) What are Nestles plans for increasing its basket of products? How long has Nestle been present in India and what are its plans? (5 marks)