IIBM – Mass Communication Answer sheet

Multiple Choices:

Q1. __________ Communication deals with the public outside the organization.

1. External Communication
2. Internal Communication
3. Diagonal Communication
4. Vertical Communication

Q2. It concerns the lifestyles and activities of people such as movie attendance, hobbies, and types of physical exercise

1. Geographic‟s
2. Demographics
3. Psychographics
4. None

Q3. Technique of sending magazines free to individuals within an industry to increase identification with an organization

1. Association Magazines
2. Controlled Circulation
3. Conglomerate
4. Association Management

Q4. The Connection made when a magazine runs a story about a product advertised in the magazine.

1. Package deals
2. Tie-ins
3. Publishers
4. Editorial

Q5. Writing illustrating and designing publications with a personal computer is known as

1. Desktop Publishing
2. Distributor
3. Wholesalers
4. Retailers

Q6. A boxlike mechanism used to view short films during the late 1800s

1. Nickelodeon
2. Broadcast TV
3. Kinetoscope
4. Computer

Q7. The technique of joining pieces of film or of digitally manipulating images in a creative process.

1. Editing
2. Oligopoly
3. Processing
4. Writing

Q8. Marketing strategy common in the 1930s and 1940s that required theaters to book movies before they were produced.

1. A& B pictures
2. Block booking
3. Blind booking
4. Vertical Integration

Q9. Department that controls the movement of programming through the day, logs what goes on the air, & supplies information for billing advertisers.

1. Modulators
2. Traffic
3. Demodulator
4. Decoding

Q10. A favorite television format of the 1950s that consisted of stage plays produced for TV is

1. Blacklist
2. Fellow Travelers
3. Quiz show
4. Anthology

Part Two:

Q1. Differentiate between Broadcast Stations and Cable Systems.

Q2. Write a short note on Mass Communication?

Q3. Define the Interaction of supply and demand.

Q4. Explain the development of Mass advertising.

Q5. Schorr maintains that he has a journalistic obligation, which is to say responsibility, to disclose circumstances that could “color” his views on a politician. What does he mean by this? Is he right to say that that he has a moral responsibility as a Journalist to reveal such facts to his readers? Why or why not?

Q6. From what might Schorr‟s sense of journalistic obligation derive? What is its source?

Q7. Are there any circumstances under which it is morally justified to impose censorship? What, according to Fisk, are the likely effects of censuring the new Iraqi press?

Q8. When a society is relatively stable and well-established, there are always remedies for libel and inaccuracies in reportage. A society in crisis, like Iraq during the American occupation after the Second Gulf War, does not have such mechanisms in place. Do these facts provide the basis for a reasonable defense of the decision to censure the press?

Q9. What is the threat of Regulation? Explain the types of media regulation.

Q10. Define the approach to mass communication research. Also, discuss the types of research methods and the role of theory in research.

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