Jyoti, a seasoned marketing executive, was tasked with presenting a new product launch strategy to two very different audiences:

Introduction

In today’s business environmental conditions, communication is critical in determining how messages are received, comprehended, and acted upon. For a seasoned marketing executive like Jyoti, presenting a new product launch strategy to two different audiences the company’s senior management and a group of youthful, tech-savvy consumers presents significant obstacles.

Concept & Application

Audience Analysis

Understanding the audience is critical to good communication. In Jyoti’s instance, she must evaluate the unique qualities of each group. Senior management is most usually made up of seasoned individuals with a strategic mindset who are interested in how the product launch will contribute to the company’s goals and profitability.

Conclusion

Jyoti’s presentation to upper management was formal and data-driven, demonstrating that she understood strategy and sharing their interest in the big picture. Her approach is casual and visually appealing, which is perfect for young customers who love interactive and relatable content.