Business Communication
Q1. Jyoti, a seasoned marketing executive, was tasked with presenting a new product launch strategy to two very different audiences: the company's senior management team and a group of young, tech-savvy consumers. She knew that a one-size-fits-all approach wouldn't be effective. She needed to adapt her message and delivery to resonate with each group. What factors must Jyoti keep in mind for controlling the style and tone for each of her audience? (10 Marks)
Ans :
Introduction
In today’s business environmental conditions, communication is critical in determining how messages are received, comprehended, and acted upon. For a seasoned marketing executive like Jyoti, presenting a new product launch strategy to two different audiences the company’s senior management and a group of youthful, tech-savvy consumers presents significant obstacles.
Concept & Application
Audience Analysis
Understanding the audience is critical to good communication. In Jyoti’s instance, she must evaluate the unique qualities of each group. Senior management is most usually made up of seasoned individuals with a strategic mindset who are interested in how the product launch will contribute to the company’s goals and profitability.
Conclusion
Jyoti’s presentation to upper management was formal and data-driven, demonstrating that she understood strategy and sharing their interest in the big picture. Her approach is casual and visually appealing, which is perfect for young customers who love interactive and relatable content.
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