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CASE STUDY (20 Marks)

 

Cartwheels is an apparel manufacturer that specializes in children\’s apparel at good value the firm\’s mission is to provide serviceable children\’s fashion goods at moderate prices. Size ranges offered include toddlers, boys & girls Annual sales for the firm are $ 25 million The firm has QR partnerships with its major retail customers cartwheels has three major categories in its merchandise mix tops ( 60 % of sales), bottom ( 30% of sales) & pajama (10 % of sales) Girls tops are 55% of tops sales. The economy has been flat and competition strong but because of QR partnerships sales are expected to increase by 10% A fashion trend away from wearing oversized tops & towards stretch fabrics has been observed. The merchandising cycle is divided into 4 selling periods for girls tops. The selling periods are approximately equal in length about 10 weeks each in the 52 week merchandising cycle.

Answer the following question.

Q1. Explain Line Planning.

Q2. What do you mean by product development?

Q3. Explain Line presentation.

Q4. How do you explain these concepts 1) Labels 2) Hang Tags 3) Tickets 4) Pocket Flashers

 

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