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XIBMS – Marketing Management

XIBMS – Marketing Management

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XIBMS – Marketing Management

Q.1) Define Marketing Management. Discuss its importance and scope in today\’s dynamic Competitive Environment.

Q.2) What is \’Product Life Cycle\’ ? How Marketing Mix Decisions have to be adjusted at different stages of PLC (Product Life Cycle) ?

Q.3) Explain various pricing strategies a firm can adopt.

Q.4) What is Product Mix ? Explain various Product Mix Strategies with suitable examples.

Q.5) Discuss various cultural issues involved in International Marketing.

Q.6)(A) What is Consumer Buying Behaviour ?
(B) Explain various steps involved in Buying Consumer Goods.

Q.7) Write short notes : (Any Two)
(a) Promotion through International Exhibitions and Trade Fares
(b) Use of Internet as a Marketing Tool
(c) Channel Conflicts 

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XIBMS – Marketing Management

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