XIBMS – MARKETING MANAGEMENT

XIBMS – MARKETING MANAGEMENT

1. What marketing strategy should be designed by Mr. Sarin to be able to achieve the targeted 5% market share?
2. How should Deepa Products (P) Ltd. position Trust Regular and Trust Night to induce customers to buy it? What should be the key benefits of their toothpastes?
3. Should the company price its products economically, or should it aim for premium pricing?
4. How important is new product development to Caterpillar?
5. What sources of new product ideas might a company like caterpillar use?
6. Evaluate CAT as a brand name.
7. Evaluate each of the four points of CTC\’s strategy.
8. How do you explain the present situation faced by the company?
9. Was it a good idea to enter into a three-year contract with the Cooperative Society? Why?
10. Is it possible to renew the contract with the Cooperative Society? If so, how? Suggest a detailed programme on a crash basis with the budget constraint of Rs. 50, 00, 000.
11. What decision would you take if you were in place of Mr. Nathan?
12. Do you feel the proposal of a new sub-office is economically justified against the stated policy of the company? If yes, why? If no, then how could it be made justifiable?

XIBMS – MARKETING MANAGEMENT

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