IIBMS – Marketing Management Answer sheet

Marketing Management IIBMS – Marketing Management   Q.1. (a) from a marketing perspective what has Guinness done to ensure its longevity? (b) How would you characterize the Guinness brand? Q.2. (a) what are the strengths and limitations of the Internet as a data collection Instrument? (b) What is meant by a marketing information system? Discuss, […]

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