ISBM DIPLOMA ANSWER SHEETS

International Business CASE STUDY (20 Marks) General Motors Company\’s (GM) foray into China was a successful one. Of all the leading auto markets, China was the highest growth market for GM as could be seen from the fact that it sold 2.35 million vehicles in FY 2010, 29 percent more than in 2009. This was the first time in the 102-year-old history of GM that it had sold more cars and trucks in China than in the US. Going forward, GM China had set ambitious plans to garner a market share of 14 percent and produce 5 million units by 2015. Its decision to launch a new brand, the Baojun 630, in 2011 was viewed as an attempt by the company to target first-time car buyers living in Tier II and Tier III markets in China and also to compete against domestic car manufacturers in China. Some experts opined that GM China\’s changing strategy was a bid to cope with the change in the industry structure in the rapidly growing Chinese auto market. According to a September 2010 draft plan by the Ministry of Information and Industry (MII) in China, foreign automakers in China were required to transfer their technology to their Chinese partner. The plan was in stark contrast to the partnership deals the foreign automakers had with their Chinese partners. The partners had a 50:50 stake in the JV where the foreign partner could keep its intellectual property and technology with it while the local partner would offer it market access. The proposed plan received mixed reactions with some foreign automakers feeling that the move was a \”technology shakedown\” as they were forced to share their technology with their domestic partners and eventually their rivals. Moreover, industry analysts felt that low-cost brands such as Baojun could become a threat to GM\’s existing brands. They thought that the move to go down market to target the middle-class segment could jeopardize the brand image of GM which enjoyed the reputation of launching quality brands in the Chinese automobile market. This case is meant for MBA/MS level students as part of their Strategic Management/ International Business Curriculum. Answer the following question.   Q1. Debate whether the Chinese automobile industry was witnessing structural changes and what GM could do about it   Q2. 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Human Resource Management CASE STUDY (20 Marks) General Energy is a start-up oil and gas company, the global HR Director, who is based in Turkey was keen to recruit an HR and Reward Manager to be based in the London office. The role is fairly unique as the ideal candidate requires a strong reward background with some HR generalist experience. Given the uniqueness of the role, the Global HRD was not sure exactly what background and career path the possible candidates might have taken. She initially pitched the role between £50-£100k. The client was aware of Hudson as we are the preferred supplier with the previous organization she worked for – Thames Water. We agreed that we would work on this role on an exclusive basis and dedicate our time fully to finding the right candidate. As this was a brand new role within a start-up company we suggested to the client that we would send CVs of candidates at various levels to enable the hiring manager to assess the level and experience required. Filtering through CVs, the hiring manager was able to identify the type of individual from a technical and cultural perspective that would suit the organization. We agreed that a candidate at the more senior end was required as this role would need a candidate who has experience of designing and implementing reward projects. We did offer a candidate the role but unfortunately, the candidate was not confident in moving to a start-up organization. We however did find another candidate who had previous oil and gas and start-up experience who was a better fit for the role. The candidate accepted the offer and has enjoyed joining General Energy. Answer the following question.   Q1. Debate the difficulties being faced by the organization in recruiting a reward manager.   Q2. 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Principles and Practice of Management Case (20 Marks) General Electric Company (GE) was a major conglomerate and one of the biggest companies in the world. One of the factors that was believed to be responsible for the company\’s steady growth for more than a century was its tradition of stable and long-term leadership. One of the most successful phases in GE\’s history began when Jack Welch became its CEO in 1981. Welch attempted to make GE one of the top companies in every segment in which it operated. He also supervised several acquisitions that added value to the business portfolio and was instrumental in creating a performance-oriented culture at the company. Welch retired in 2001 after 20 years at the helm. He was succeeded by Jeffrey Immelt, who was chosen by GE\’s board after a long and careful succession planning activity supervised by Welch himself. In September 2001, Jeffrey Immelt (Immelt) became the Chief Executive Officer (CEO) of the General Electric Company (GE). He succeeded Jack Welch (Welch), who was acknowledged as one of the most successful CEOs in business history for his management of GE in the twenty years he headed the company (1981 to 2001). Welch studied chemical engineering at the University of Massachusetts, from where he graduated in 1957. He then moved to the University of Illinois, where he received his Master and Ph.D. in chemical engineering. Welch joined GE in 1960 as a junior engineer. After a year, Welch wanted to leave the company, unhappy with the bureaucratic culture of the company but was convinced by his superior to stay back… This case discusses the strategic and cultural changes at GE as a result of the change in leadership. It compares GE\’s strategy and operations under Welch, with those under Immelt. It also talks about the changes in the company\’s culture under Immelt. The case concludes with a discussion on the challenges facing Immelt, as of mid2006. Answer the following question. Q1. Discuss the relationship between leadership and growth in large and diversified companies. Q2. Debate the effects of a change in leadership on company strategy and culture. Q3. Compare the leadership styles of the two leaders in the above case. Q4. Analyze the effectiveness of their styles.   ISBM Answer sheets, academic support  ISBM assignment help, student assistance ISBM Institute solutions ISBM mba answer sheets ISBM MBA case study answers ISBM case study answers ISBM emba answer sheets ISBM emba case study papers ISBM gms answer sheets ISBM gms case study papers ISBM advance diploma answer sheets ISBM advance diploma case study answer sheets ISBM DMS case study answers ISBM DMS case study papers At Global Study Solutions, we take immense pride in our ability to offer specialized support to students pursuing various programs at ISBM Institute (Indian School of Business Management and Administration). 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Operations Management case study (20 Marks) G V Muralidhara (GVM), Faculty member of IBS, a well-known educational group in Hyderabad, India, was involved in teaching the MBA and BBA courses. While talking to another faculty member, G Vijayudu (Vijay), GVM remarked on the important role attitude played in the placement of students in companies. While GVM felt that the students were reasonably good in communication, he wondered whether they possessed the positive attitude that was so critical during selection by companies. He felt that students who lacked a positive attitude would suffer in terms of recruitment, team-building skills, and leadership qualities. To improve the student’s communication skills and attitude, GVM and Vijay scheduled and asked the students to give a presentation on the importance of attitude. This exercise was meant to create awareness of the subject and develop a good attitude among students. The BBA V semester section ‘F’ consisted of 34 students (25 male and 9 female). As students were told that this would be part of their internal assessment, they prepared very well. Meanwhile, GVM told Vijay to go in for peer grading instead of traditional teacher grading. Vijay argued against peer grading saying students would arbitrarily give grading or would be biased toward their friends and might show favoritism. GVM, however, disagreed. He described the benefits of peer grading. He said that a study by Philip M. Sadler and Eddie Good had shown that when student grading was used responsibly, it could be highly accurate and reliable and help save teachers’ time. In their study, Sadler and Good found that self-grading appeared to further students\’ understanding of the subject matter being taught. Finally, GVM and Vijay decided to adopt peer grading. The faculty members made the students responsible for grading each other. The collected grading data was given to Muthukumar, an analyst, for analysis. This enabled us to understand and analyze the gathered data to identify the highest-graded student and compare each student\’s grading with the overall class’s grading. Answer the following question.   Q1. Discuss the advantages of grading by peers.   Q2. Why a positive attitude is so critical during selection by companies? Explain. 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Marketing Management CASE STUDY (20 Marks) From luxury to budget to no-frills and boutiques… the major hotel giants are moving ahead with innovative concepts, and the outcome – a never before choice for business as well as leisure travelers. Forging ahead amid stiff competition and industry growth nearing maturity, hoteliers are constantly thinking of new value innovations. One such innovation gave birth to the no-frills concept, based on a typical Japanese capsule hotel along with considerable inspiration from low-cost airlines and first-class accommodation on air flight. Particularly visible in popular regions of the US and Europe, they set a unique and distinct competitive position in the market. However, in an industry where customers identify their lifestyle with the hotel brands, known for luxury and comfort, how would no-frills budget hotels appeal to the customers? Given their strategic pricing, can these hotels earn sustainable profits amid competition from high-end as well as low-end hotel segments? Answer the following question.   Q1. Discuss the development trends in the global hotel industry and its growth across the years.   Q2. Explain various operational aspects of the hotel industry and their implications on the performance of the hotel companies.   Q3. Comment on Japanese capsule hotels, their characteristic features, and the services offered.   Q4. Evaluate the success of these new concept hotels and identify their growth potential. 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Business Ethics CASE STUDY (20 Marks) Frank is a college junior at a small private university. Before coming to college he had a girlfriend for two years, ending abruptly because they were going separate ways. His attitude coming to college was to remain single, grow academically and professionally, and enjoy youthful experiences. In his freshman year, Frank found that the culture at his college largely matched what he was looking for. Hooking up was very common, and long-term relationships were rare. During his first year at school, Frank saw a lot of different women and had sex with several of them, rarely more than once or twice. He had some good experiences with women whom he would have liked to pursue longer, but he just didn’t think the culture allowed for it. All the students seemed to be focused on bettering their future. They were academically and professionally driven, not driven by relationships and finding love. Some of Frank’s peers explicitly said they didn’t have time for a romantic relationship and had no interest since they didn’t know what state they would be living in after graduation. At the beginning of his junior year, Frank got involved in an uncommitted sexual relationship with Susan, a girl he always had been interested in getting to know better. After hooking up once, they both discussed how they weren’t looking for a relationship but enjoyed each other’s company. Frank and Susan continued this exclusive, hookup relationship for the first half of the semester. While they both enjoyed time with one another, the uncommitted relationship ended unexpectedly when Susan wanted more and Frank was still unsure he was ready to fully commit. Frank went back to his routine random hookups, but he soon realized that he wasn’t enjoying them anymore. There was no long-term fulfillment and growth that he had started to feel with Susan. Frank stopped hooking up with girls randomly and instead started searching for something deeper. He spent the rest of the quarter not hooking up with anyone and realizing how difficult it was to find a relationship in college, especially after he had built a negative reputation after hooking up with so many women around his small college campus. Frank’s friends approached him one day in an “intervention.” They were genuinely concerned about him because he was acting so different than usual and seemed depressed. They told him that he was in a funk after his time with Susan. He needed to get back out and hook up with girls again so that all would be normal again. Answer the following question. Q1. Should Frank be hooking up with more girls? Should he not be? Discuss   Q2. In the college hookup culture, is the choice to not hook up just as acceptable as the choice to hook up? Why or why not? 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Business Ethics CASE STUDY (20 Marks) Frank and Bobby are freshmen at a university on the semester system. They meet at orientation and bond over their major, Economics, and their hobby of playing sports. They decide to request one another as roommates, and both enroll in the same mathematics class: calculus for business majors. The two get off to a bad start academically. They are experiencing the freedom of living on their own for the first time. No parents are around to make sure they are keeping up with their homework assignments or readings. Since Frank and Bobby are both in the same math class, they often take turns going to class. It starts with the boys alternating going to class, but eventually turns into both boys often skipping. One evening, midway through the semester, Frank and Bobby run into a classmate who informs them they have a midterm the next morning. They successfully get her class notes, however they soon realize they don’t have enough time to study unless they pull an all-nighter. Bobby doesn’t believe he can stay up all night and still perform well on the test the next morning. He decides that it’s in his best interest to create a cheat sheet and plug equations into his calculator. He Frank is against cheating. He calls out Bobby, saying that this is unethical. Instead, he buys two Adderall pills from a student in their dorm who has ADD. He has heard that taking Adderall helps you stay awake and focus. Bobby gets upset when he finds out Frank is taking Adderall to study. Bobby claims that there is no difference between taking a drug that isn’t prescribed to you to help you study and bringing in a cheat sheet. Bobby says they are both forms of cheating. Frank disagrees, claiming that at least he’s going through the process of studying for the midterm. Answer the following question. Q1. 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Marketing Management CASE STUDY (20 Marks) Ford Motors (Ford), one of the biggest manufacturers of automobiles in the US could not sustain its Lincoln brand due to mismanagement. The company Concentrated more on its trucks division for profits and let its luxury car business slide. It faced falling sales and profits due to a bloated product line, which was out of sync with the market. To get back to its former eminence, Ford initiated the rebranding of its Lincoln luxury car brand. Answer the following question.   Q1. 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INCOME TAX MANAGEMENT AN ISO 9001: 2000 CERTIFIED INTERNATIONAL B-SCHOOL CASE STUDY: 2 Following are the incomes of Mr Shinde for the previous year. Calculate his taxable income on the assumption that he is. 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Marketing Management CASE STUDY (20 Marks) Fizzy Fruit is a carbonated fruit that intensifies a particular fruit\’s flavor with effervescences without altering its nutritional value. Neurobiologist Galen Kaufman with the help of a food scientist perfected the method of carbonating fruit and established the Fizzy Fruit Company in 2005. The company had the mission to promote health, wellness, and fitness among children thereby reducing childhood obesity. Fizzy Fruit was launched in the US in 2005 and the initial feedback was very heartening. The company made many strategic promotional tie-ups and had plans to make Fizzy Fruit available throughout the US in a short time. Worldwide, 22 million children were overweight among which the share of the US was the highest. Some of the factors that have led to increasing obesity among kids in the US are unhealthy eating habits, peer pressure, and the influence of television advertising. Marketers were increasingly targeting kids, as kids influenced the spending of over $1.88 trillion globally in 2002 and the figure was rapidly increasing. While the consumption of snacks and junk food was ever-increasing, many healthy and \’good-for-you\’ products were also being launched due to the rising awareness and pressure to curb obesity. The case initiates discussion on the future marketing strategies of The Fizzy Fruit Company to popularize Fizzy Fruit given the dynamic challenges involved in marketing to kids. Answer the following question.   Q1. Analyze the buying behavior of kids and their growing influence in making purchase decisions   Q2. Debate on the role of ethics in marketing to kids.   Q3. Discuss the opportunities and challenges involved in marketing Fizzy fruits to kids.   Q4. 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