IIBMS – Impact of Retail Promotions on Consumers

CASE VI IIBMS – Impact of Retail Promotions on Consumers IIBMS – Impact of Retail Promotions on Consumers Shoppers\’ Delight, a large retail store, had above-average quality and competitive prices. It advertised its retail promotions in local newspapers. Its TV advertising was mainly aimed at building store image and did not address retail promotions. The […]

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