MBACSA

GLOBAL STUDY SOLUTIONS

IIBMS CASE STUDY SOLUTIONS

IIBMS – REBRANDING MCJOBS

CASE: 3       REBRANDING MCJOBS  IIBMS – REBRANDING MCJOBS As with most fast-food restaurant chains, McDonald’s needs more people to fill jobs in its vast empire. Yet McDonald’s executives are finding that recruiting is a tough sell. The industry is taking a beating from an increasingly health-conscious society and the popular film Supersize Me. Equally troublesome […]

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IIBMS – INFORMATION TECHNOLOGY AT AMERICAN AIRLINES

CASE 2:   INFORMATION TECHNOLOGY AT AMERICAN AIRLINES IIBMS – INFORMATION TECHNOLOGY AT AMERICAN AIRLINES The information system at American Airlines has become an integral part of the overall strategy to gain a competitive edge in the industry. The extensive use of computers began in the 1950s in payroll and inventory control and extended to customer

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IIBMS – LINCOLN ELECTRIC

CASE: 3       LINCOLN ELECTRIC   IIBMS – LINCOLN ELECTRIC Lincoln Electric is one of the leading companies in the global market for arc welding equipment. This is a cost-competitive business in which consumers are price sensitive. Lincoln’s success has been based on extremely high levels of employee productivity. The company attributes its productivity to a

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IIBMS – HIGH-TECH ANSWERS TO DISTRIBUTION PROBLEMS AT ROLLERBLADE

Case V: IIBMS – HIGH-TECH ANSWERS TO DISTRIBUTION PROBLEMS AT ROLLERBLADE IIBMS – HIGH-TECH ANSWERS TO DISTRIBUTION PROBLEMS AT ROLLERBLADE When a manger finds that demand exceeds inventory, the answer lies in making more goods. When a manager finds that inventory exceeds demand, the answer lies in making fewer goods.  But what if a company

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IIBMS – “THAT’S NOT MY JOB” – LEARNING DELEGATION AT CIN-MADE

Case IV: “THAT’S NOT MY JOB” – LEARNING DELEGATION AT CIN-MADE IIBMS – “THAT’S NOT MY JOB” – LEARNING DELEGATION AT CIN-MADE When Robert Frey purchased Cin – Made in 1984, the company was near ruin.  The Cincinnati, Ohi-based manufacturer of paper packaging had not altered its product line in 20 years.  Labor costs had

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