IIBMS – Managing Cultural Changes at Procter & Gamble

CASE – 3    Managing Cultural Changes at Procter & Gamble IIBMS – Managing Cultural Changes at Procter & Gamble In September 1998, the Procter & Gamble Company, Cincinnati, USA, announced a major global structural change programme, “Organisation 2005”. The mission of the programme was to take P & G’s global turnover from $ 38 billion […]

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