Business Communication

CASE STUDY (20 Marks)

Email in business can be used for intra-company communications, marketing purposes, and coordinating with business partners, suppliers, and customers. Some common advantages of business email over traditional mail or telephone communications are cost reductions, lower overhead, and speed. Email software is available for every size business, allowing for customized business and employee interactions. Communicating by email is almost instantaneous, which can enhance communications by allowing for quick dissemination of information and fast response to customer inquiries. It may also allow for quicker problem-solving and more streamlined business processes. As a result, small business owners can accomplish more in less time. Email reduces geographic and

time zone barriers for businesses. Employees or contractors from around the world can communicate, regardless of their location. Likewise, customers can send sales questions and support requests by email based on their time zone schedules. Email lets businesses market to targeted audiences. Customers can opt-in to receive email communications about products they own, sales, or new items. Customers who receive targeted emails based on their preferences are likely to be more receptive. Email marketing can also target customers based on their status with a business. For example, a business can tailor messaging to new customers, existing customers, and repeat customers. Email can help increase productivity. Business owners can communicate with established distribution lists, automatically forward information based on a topic, or send information to specific individuals as needed. Most email software provides customization features you can tailor to the type of work performed, the volume of daily email messages, and the needs of the worker. Effective email use can reduce reliance on face-to-face consultations and meetings. Moving communications from physical mail to email can result in significant savings in postage costs, shipping supplies, and employee

resources. Businesses can also decrease customer service support costs by focusing on email customer support options rather than phone-based services.

Answer the following question.

 

Q1. Discuss “Email is a cost-effective business communication tool”.

 

Q2. Explain the advantages of email in business communication.

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