ISBM – Alton Towers was voted the UK’s number one theme park again this year. It is located in the heart of England in Staffordshire, where there is easy access from both the M1 and M6, although access through the village of Alton towards the site is difficult.
Principles and Practice of Management
![\"\"](\"https://mbacasestudyanswers.com/wp-content/uploads/2023/12/Screenshot_33-3.png\")
CASE STUDIES
CASE (20 Marks)
Alton Towers was voted the UK’s number-one theme park again this year. It is located in the heart of England in Staffordshire, where there is easy access from both the M1 and M6, although access through the village of Alton towards the site is difficult. The roads are narrow and there are twisting bends, which coaches find difficult to maneuver around. The site evolved from being a traditional English garden attraction in the 1950s to an exciting leisure park after a company decision was made in the 1980s to convert the gardens to an American-style theme park. The aim was to attract more visitors. The idea was a success and over the years the park has been constantly updated with increasingly bigger and more exciting rides and spectacular attractions. Alton Towers set out to be the market leader from the beginning. It boasts the best attractions in the UK. It was the first to have the largest flume in the world in 1982. The company was taken over by the Tussauds Group in 1990. Changes were made to existing attractions and the layout of the park. Other changes included a short walk towards Thunder Valley, leading to the Haunted House. In 1994 the most spectacular ride ever seen in the UK was introduced. This was Nemesis – an inverted roller coaster. The thrilling suspended ride – Oblivion – was opened in 1998. This is a vertical drop roller coaster. The latest addition to the park in 2000 is the Hex – the legend of the Towers. This is a disorientating ‘haunted’ swing. These ‘white-knuckle’ rides are now located in the X-Sector. In 1996 a £10m themed hotel on the outskirts of the park was opened. Participants in the Haunted House and X-Sector rides are photographed as they take part. These photographs are ready for viewing and purchasing at the end of the rides. There is an admission charge to the park, but once inside the park all the rides and attractions are free. Ticket prices are differentiated and include Peak and Off-Peak, Day Tickets, Family Tickets and Season Tickets. Visitors to the park can choose to eat at a variety of restaurants dotted all over the park. Each ride has its souvenir shop attached and there are also gift shops where Alton Towers merchandise can be purchased at prices to suit all pockets. Alton Towers is open every day to visitors from around 24 March until 31 October each year. Every year 2.7 million visitors visit the park. The volume of visitors in the summer means that long queues can form, although a ticket reservation process is in operation for the most popular rides. Alton Towers is not seeking to increase the number of visitors passing through the gates but to encourage people to spend more on food and merchandise and to come back again.
Answer the following question.
Q1. Explain how Alton Towers kept ahead of the competition in the years from 1982 until present.
Q3. Why do Alton Towers use differentiated prices for their admission tickets?
ISBM Answer sheets, academic support
ISBM assignment help, student assistance
ISBM Institute solutions
ISBM mba answer sheets
ISBM MBA case study answers
ISBM case study answers
ISBM emba answer sheets
ISBM emba case study papers
ISBM gms answer sheets
ISBM gms case study papers
ISBM advance diploma answer sheets
ISBM advance diploma case study answer sheets
ISBM DMS case study answers
ISBM DMS case study papers
At Global Study Solutions, we take immense pride in our ability to offer specialized support to students pursuing various programs at ISBM Institute (Indian School of Business Management and Administration). Our dedicated team comprises experienced professionals who excel in crafting precise and well-researched solutions for assignments and case studies across different disciplines and courses.
Our commitment to aiding students in achieving academic success aligns perfectly with the educational standards upheld by ISBM Institute (Indian School of Business Management and Administration). We understand the importance of delivering high-quality, customized solutions that meet the unique requirements of assignments and case studies within the institute\’s curriculum.
Whether in MBA, EMBA, GMS, DMS, or any other programs offered at ISBM Institute (Indian School of Business Management and Administration), our team is equipped to provide expert guidance and meticulously crafted solutions. We prioritize accuracy, originality, and timely delivery, ensuring students receive the necessary assistance to excel academically.
We are dedicated to fostering an environment of academic excellence and providing dependable support to the esteemed students of ISBM Institute.
ISBM Answer Sheets
ISBM University
ISBM Pune
ISBM Kolkata
Customized Answer Solutions
MBA Assignment Solutions
EMBA Case Study Solutions
GMS Answer Sheets
DMS Assignment Help
Professional Writing Assistance
Tailored Academic Solutions
Comprehensive Answer Sheets
Specialized ISBM Support
Academic Writing Services
Timely Submission Support
Expertly Crafted Answers
Personalized Guidance
Reliable ISBM Assistance
Get expert assistance with your ISBM Institute (Indian School of Business Management and Administration). Assignments and answer sheets from our professional academic writing services.
Our team specializes in supporting students with ISBM Institute coursework, ensuring top-notch answer sheets and comprehensive solutions.
Ace, with our tailored assistance, your ISBM Institute exams, offering precise guidance and accurate answer sheet preparation.
Seeking reliable help for your ISBM Institute studies? Trust our academic writing services for meticulously crafted answer sheets and exceptional support.
Score high in your ISBM Institute (Indian School of Business Management and Administration). Assessments by availing our expert aid in preparing comprehensive and well-structured answer sheets.
Project Report Writing Services
Customized Project Reports
ISBM Institute Project Support
Professional Project Report Assistance
Tailored Solutions for Project Reports
Quality Project Documentation
Expert Project Report Writers
Comprehensive Project Analysis
Structured Project Report Services
Detailed Project Documentation
ISBM Project Evaluation Support
Custom Project Report Formats
Project Research and Analysis
MBA/EMBA/GMS/DMS Project Reports
ISBM Institute (Indian school of business Management and administration). Assignments, solved papers, and study materials are available through our academic writing services.
Seeking assistance with ISBM Institute coursework? Our professional team delivers accurate and timely solutions for all your academic needs.
Our specialized academic writing support simplifies access to ISBM Institute (Indian school of Business Management and Administration). question papers and model answers.
Need expert guidance for your ISBM Institute assessments? Our service offers comprehensive solutions for students seeking assistance.
Our academic writing services ensure precise and high-quality answers for ISBM Institute assignments, aiding students in their educational journey.
Academic writing professionals play a crucial role in assisting students with their university assignments, striving to achieve several key goals:
Quality Assurance: Their primary aim is to deliver high-quality content that meets academic standards and fulfills the requirements of the university assignments. This involves thorough research, proper structuring, and adherence to guidelines provided by the educational institution.
Originality and Plagiarism-Free Content: Professionals in this field emphasize originality by creating authentic content free from plagiarism. To maintain academic integrity, they ensure that all information is appropriately cited and referenced.
Meeting Deadlines: Timely submission is a significant goal for academic writing professionals. They work within specified deadlines to provide students with completed assignments, enabling them to submit their work punctually.
Clear and Coherent Communication: Professionals strive to convey complex ideas in a clear, coherent, and academically appropriate manner. They focus on effective communication to ensure the content is easily understandable to the target audience.
Supporting Learning and Comprehension: Beyond completing assignments, academic writing professionals aim to support students\’ learning by providing explanations, analysis, and additional resources that help students grasp the subject matter more comprehensively.
Customization and Client Satisfaction: They tailor their services to individual student needs, providing personalized assistance and ensuring client satisfaction by addressing specific requirements and preferences.
Continuous Improvement: Academic writing professionals continuously update their knowledge base, research techniques, and writing skills to adapt to evolving academic standards and deliver the best possible support to students.