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IIBM – Event Marketing Answer sheet

IIBM – Event Marketing Answer sheet


Multiple Choices:

Q1. The type of event involves a test of physical strength, mental ability & talent or a combination of these is called___________

  1. Competitive events
  2. Artistic expression
  3. Cultural celebration
  4. Exhibition events

Q2. Who is responsible for organizing the event?

  1. Organizer
  2. Invitees
  3. Sponsors
  4. Delegates

Q3. The interaction that takes place between clients and the target audience during the actual event known as____________

  1. Indirect interaction
  2. Direct interaction
  3. Both a & b
  4. None of the above

Q4. Which of the following does not come under the 5 C‟s of events?

  1. Culture
  2. Canvassing
  3. Conceptualization
  4. Customization

Q5. Strategic alternatives arising from competitive analysis are___________

  1. Rebuttal strategy
  1. Sustenance strategy
  2. Maintenance strategy
  3. Both a & b

Q6. Any venue over which neither the client nor the professional event organizer have any ownership rights is called___________

  1. In-house venue
  2. External venue
  3. Both a & b
  4. None of the above

Q7. A large identifiable group of customers within a market is termed as___________

  1. Target marketing
  2. Ambush marketing
  3. Positioning
  4. Segmentation

Q8. It is a part of the revenue generation method during event management.

  1. Merchandising
  2. Event Revenue
  3. Event Budgeting
  4. None of These

Q9. ____________ provides a forecast of the event about the variable cost & fixed cost of the event.

  1. Budget planning
  2. Event Budgeting
  3. Event Management
  4. Event Costs

Q10. EMIS stands for____________


Part Two:


Q1. What are the 5C‟Ss of the event?

Q2. Explain the concept of “Target Marketing”?

Q3. Discuss the key elements of events.

Q4. Write short notes on Pre-event, During-event, and post-event activities of event management.

Q5. Develop detailed operational plans for the end of the race, using estimates of finish times and crowd-flow patterns for participants and spectators.

Q6. Discuss the occupational safety and health issues of the staff concerned.

Q7. What are the responsibilities of the management in this case?

Q8. “Event Management” is an effective marketing tool if executed correctly. Explain?

Q9. Define “Event” and discuss the advantages offered by the event.


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