Operations Management – Chinese consumer electronics and mobile communications company OPPOfeatured in the famous SUPERFACTORIES series on National Geographic.
Q.1 Case study
Chinese consumer electronics and mobile communications company OPPO featured in the famous SUPERFACTORIES series on National Geographic. With this, OPPO joined the league of companies like Ferrari, Porsche, BMW, Corvette, Apache Helicopters, Caterpillar, Tetrapak, and the precision operations of logistics giants like UPS that had featured in the SUPER FACTORIES series of National Geographic. On February 27, 2021, Chinese consumer electronics and mobile communications company OPPO featured in the famous Superfactories series on National Geographic. With this, it joined the league of companies like Ferrari, Porsche, BMW, Corvette, Apache Helicopters, Caterpillar, Tetrapak, and logistics giant UPS, which had featured in the series. The show featured OPPO’s manufacturing facility in India, focusing on its operations management influenced by Chinese practices, located in Greater Noida.
Oppo Mobile Telecommunications Corp., Ltd . (OPPO) a smartphone manufacturing company headquartered in Dongguan, Guangdong, China,had a presence in over 50 countries as of 2021. The company was founded in 2001 by Chen Mingyong and was incorporated in 2004 in China as a subsidiary company of BBK Electronics. In 2014, OPPO entered the Indian smartphone market. By expanding their Chinese operations management approach, it launched Oppo N1 – the world’s first smartphone to feature a swivel camera. Tom Lu, CEO, OPPO Mobiles India, said in 2015, “In our global expansion, India is a very key market for us primarily because we feel there is a huge potential to grow in the Indian smartphone market..
In 2015, OPPO announced that it would sell locally assembled mobile phones in India by October 2016. Thus, OPPO was following in the footsteps of other Chinese manufacturers, Xiaomi and Lenovo, which had manufacturing facilities in India. Foxconn, a contract manufacturer from Taiwan, would assemble the devices. With Chinese operations management tactics, the Superfactory was so diligently designed that it made sure no compromises were made in the speed of production or the quality of the product. The factory was categorized into four segments –Assembly, SMT (Surface Mount Technology).
OPPO was continuously pushing forward for innovations as a tool for its growth. The World Intellectual Property Organization (WIPO) stated that OPPO was among the top 10 Patent Cooperation Treaty (PCT) filers in 2019 and 2020. By March 31, 2021, OPPO had filed for over 61,000 patents and owned more than 26,000 granted patents globally. Among these, 54,000 were utility patents, accounting for 89% of all OPPO patent applications related to operations management in China.
Question:
(10 × 2 = 20)
Describe the success of OPPO as SuperFactory.
What are the importances of technological innovations for a business?
To get complete solutions or answer sheets for your IIBMS Case study papers, contact Dr. Aravind Banakar. With over 24 years of experience, he specializes in crafting customized, unique, and plagiarism-free case study answers with Project reports and Thesis.
Dr. Banakar is a trusted resource for reputable and reliable academic support in India. He has a team of over 100 PhD professionals.
You can contact Dr. Banakar through the following channels:
- Email: aravind.banakar@gmail.com
- Phone: +91 9901366442 & +91 9902787224
IIBMS MBA Solved Answer Sheets
EMBA IIBMS Answer Sheets & Case Studies