ISBM – After completing MBA, Sunil decided to join his father Shiva who was running a chain of apparel stores.
Principles and Practice of Management
Case (20 Marks)
After completing their MBA, Sunil decided to join his father Shiva who was running a chain of apparel stores. It was started 50 years ago. His father was an astute businessman having good knowledge and skills he turned the business from a single store to a fairly
large and profitable chain of 30 stores. Sunil was brilliant and was taking a keen interest in work. All the store managers were meeting fortnightly at HO. His major work was communication and motivation. Although Managers listened carefully to suggestions in meetings their subsequent actions made Sunil wonder if they had heeded his advice. He increasingly heard reports that many employees did not know the company’s goals. He strongly felt that many of them were just doing their jobs without showing any imagination or drive. Additionally, he was concerned that some of his best managers and people had quit and taken positions with his competitors. Shiva told his son that his major concerns were communication and motivation.
Answer the following question.
Q1. If you were Sunil what would you say to Shiva?
Q2. Suggest ways that how the motivation and communication theories studied by you Can be applied.
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