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ISBM – A high level US executive from New York

Business Communication


CASE STUDY (20 Marks)


A high-level US executive from New York, who was being groomed to be the next CEO of a Japanese company, had a very strong New York accent. Usually, we only work with international executives, but because they needed results fast and I knew the hiring manager, we agreed to work with him. Problem: Due to his heavy accent he was perceived as less educated here in California, even though he was very smart and had an MS degree from Cornell University. To make matters worse, he worked for an Asian company whose executives came to hear his “State of the Company” speech twice a year, and they always had to pay special attention when he spoke.

Answer the following question.


Q1. Give a solution to the above problem


Q2. Give an overview of the case.