Behavioural Science – Organizational behavior in this coca cola case study refers to the study ofactivities or behavior of the employees inside a commercial enterprise.

UpdatedDecember 11, 2024

Q.3 Case study
Organizational behavior in this Coca Cola case study refers to the study of activities or behavior of the employees inside a commercial enterprise. The
reflective case study has been made depending on the issues faced the famous soft drink company Coca Cola. The aim of this Coca Cola case study
is to figure out the strategies with which the company can utilize its human capital in order to make the organization a better place to work. At the same
time, I have described the opportunities through which the company can continue its growth in the local market. Behavioural Science – Organizational behavior in this coca cola context is crucial to understanding these strategies. Coca Cola has been serving the world for more than 130 years; however, the organization is facing extreme problems in the market of the island country like Sri Lanka. The company is facing a downtrend regarding its brand value. In the year 2014, the brand value of Coca Cola was around 34 billion dollars, whereas it has decreased to nearly 32 billion dollars in the year 2018.

It means the company has faced an acute loss of around 5.4 percent. In this coca cola case study discovered certain factors that have caused such an
acute downfall of the branded organization. One of the factors is the mismanagement inside the organization. In the following coca cola case
study, I have highlighted how the improper workforce management of Coca Cola has leaded the company to such an adverse situation.
Reasons of the downfall of Coca Cola Company Communication: In order to identify problem lied behind the downfall of the Coca Cola Company discussed in this coca cola case study, I found certain issues and communication is one of such issues. The entire set up of the
organization is so much corporate like that the employees hardly get time as well as scope to share their opinion or thought with other. It has affected the growth of the company in two different ways. First of all the staffs has could not get chance to share their problem with their leader. As a result, they
could not develop their skill in order to improve their performance. On th contrary, the company lost the opportunities of utilizing the innovative ideas
of the workers that could have been fruitful for the Coca Cola Company.

Feedback sharing: The HR of the team leader did not pay proper attention on sharing the feedback with the staffs of the. As a result, the employees did
not get the chance to improve their skill. Sometimes, they lacked of the proper knowledge of using the latest technology while producing the various roducts. This situation had a negative repercussion on the company’s growth as a lot of employee left the firm out of lack of dissatisfaction. As an
irreversible effect, the company had to face an acute shortage of labour that has hindered the production rate. In my opinion the shortage of the human
capital is one of the most important factors that has affect the growth of Coca Cola Company in a profound way.

Motivation: I think motivation is one of the factors that are responsible for the shortage of the staffs inside the organization. It is true that Sri Lanka is
one of the densely populated area in South Asia. As per the recent report held on 8th May, in the year 2019, which is refered in this coca cola case
study the entire population of the country is 21,008,582 (Chandrajith et al., 2019, pp-12, pp-37) which is approximately 0.27 percent of the entire
population of the world (Wijesuriya et al., 2019). As a result of such huge population the country enjoys the facility of plenty human capital. May be
that is the reason that the company treated its staff as a factor that can easily be replaced by some other employ. The management of the
company did not pay attention in order to motivate the employees. For instance in this coca cola case study, they did not arrange proper
compensation or increment which was quite demotivating for the staffs.

As a result, theemployee showed less interest in order to enhance their performance. Absence of proper training: I found in this coca cola case study that one of the reasons of the downfall of Coca Cola Company is the lack of training the needed to be provided to the employee in order to enhance their
performance. Like other country like Australia, UK and many more the company did not have proper training facility for their employees. I think,
that is the reason why the staffs that were unable to perform well were easily demotivated. In addition, the management did not take any measure
in order to increase the efficiency of their workers. This situation had a adverse effect on their work performance which consequently followed by the
decrease in products’ quality. Improper human resource management: Before writing this coca cola case study, I had gone through certain researches, which illustrate the error of the human resource management of Coca Cola Company. For instance, the company has collaborated with four bottling firms that created a big issue as the organization brought around ten thousand workers (Chiu, Fischer and Friedman, 2019, pp-109). It was actually double of the entire work force. As a result of such collaboration the company had to encounter with the problem of complexity of the unnecessary staffs as well as resignation of termination of employees (Chiu, Fischer and Friedman, 2019, pp-98). It created an unstable situation inside the organization that had a negative impact on the reputation of the company. In addition, the human resource managers did not show proper interest in order to attract or retain the quality employee who could play significant role in betterment of the company.

Attitude of team leader: The team leader failed to motivate their team members. Most of the time they could not encourage their subordinate staffs
and thus they could take proper initiative in order to achieve the company’s target. In addition, the team leader r the supervisors did not perform the
proper monitoring of the tasks of their subordinate team members. Even they showed reluctant to share proper feedback which could improve the
quality of the performance of their team members. The irresponsibility of the team member or the management of the Coca Cola Company has increased the uncertainty among the subordinate staffs of the organization. In my opinion this kind of attitude of the higher authority was quite responsible for the loss of status of the world famous Coca Cola Company.

Relation between the management and the staffs: I discovered that the company management was failed to build a lateral relation between the
employees as well as the team leader inside the company premises. I have discussed earlier in this report that the workers hardly got chance to talk
about their problems whatever they faced at the time of performing their task. The management of Coca Cola Company hardly arranged meetings in
order to discuss the problems of their staffs as well as the possible remedies to resolve those problems. Proper working environment: The management failed to create the proper working environment that can encourage or motivate the employees to give their best performance (Jones and Comfort, 2018, pp-43). As I have earlier mentioned that Coca Cola Company provided a strict corporate environment to its employees. This situation created obstruction in building an emotional attachment between the workers as well as the management of the organization. As a result, the employees failed to understand that their improvement was closely related to the success of the company (Jones and Comfort, 2018). That was the reason in this coca cola case study why the workers of the Coca Cola Company did not take enough enthusiasm in order to provide their best performance for the organization’s upliftment.

Q u e s t i o n :
(5 × 4 = 20)

What are the factors that are responsible for the downfall of the Coca Cola Company in Sri Lanka?
Suggest some possible remedies through which the company can overcome such situation?
Justify’ Coca Cola targets middle class people in rural areas”.
Discuss the attitude and related beliefs towards Coca-Cola of intensely brand-loyal consumers.
What are the key success factors for Coca-Cola?

To get complete solutions or answer sheets for your IIBMS Case study papers, contact Dr. Aravind Banakar. With over 24 years of experience, he specializes in crafting customized, unique, and plagiarism-free case study answers with Project reports and Thesis.

Dr. Banakar is a trusted resource for reputable and reliable academic support in India. He has a team of over 100 PhD professionals.

You can contact Dr. Banakar through the following channels: