XIBMS – Advertising
XIBMS – Advertising XIBMS – Advertising Answer Any 5 questions (5 x 16 = 80 Marks) (a) Define advertising and explain its role in the modern world. (08) (b) What are the reasons for waste in advertising? (08)2. (a) How does advertising affect cultural values of the society? (08) (b) State the importance of market segmentation. (08) 3. (a) What are the essentials of good poster? (08) (b) Bring out the need for advertising research. (08) 4. (a) What are the advantages of testing advertising effectiveness? (08) (b) Explain the factors determining advertising budget. (08) 5. (a) State the merits and demerits of direct mail advertising. (08) (b) Why is product research essential? (08) 6. Write short notes on (any four) :- (16) (a) Product Life Cycle (d) Good Slogan (b) Service Advertising (e) Internet advertising (c) Audit Bureau of Circulation (f) Doordarshan Code 7. (a) Explain the different forms of advertising headlines. (08) (b) Distinguish between radio advertising and television advertising. (08) 8. (a) Describe the different types of customers. (08) (b) What are the different buying motives? (08) 9. (a) Explain the functions of an advertising agency. (08) (b) State the essentials of a good copy. (08) 10. (a) What are the different types of layout? (08) (b) What is visualization? State the step in visualization. (08) 11. (a) Discuss the future of advertising in India. (08) (b) Critically analyses the criticisms leveled against advertising. (08) 12. Write short notes on (any four) :- (16) (a) Client Turnover (d) T.R.P. (b) Illustration (e) Brand Name (c) Media Planning (f) Advertising and Consumer Price XIBMS – Advertising XIBMS Institute XIBMS Answer sheets, academic support XIBMS assignment help, student assistance XIBMS Institute solutions Xavier mba answer sheets Xibms mba case study answers Xibms case study answers Xavier emba answer sheets Xavier emba case study papers Xibms gms answer sheets Xavier gms case study papers Xavier advance diploma answer sheets Xibms advance diploma case study answer sheets Xibms dms case study answers Xavier dms case study papers At Global Study Solutions, we take immense pride in our ability to offer specialized support to students pursuing various programs at XIBMS Institute (Xavier Institute of Business Management Studies). Our dedicated team comprises experienced professionals who excel in crafting precise and well-researched solutions for assignments and case studies across different disciplines and courses. 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