NMIMS – International Business
NMIMS MBA International Business Solved Assignment
Q1. You are a manufacturer of packaged sweets and salty snacks products from India and are keen on expanding your business globally. Discuss the challenges of marketing your product globally suggests measures to overcome them. This is part of the NMIMS MBA International Business Solved Assignment. (10 Marks)
Q2. Critics of WTO including economists such as Dani Rodrik and Ha Joon Chang have argued that WTO only serves the interests of multinational corporations, undermines local development, penalizes poor countries and is increasing inequality. Comment on the above and suggest the changes in your opinion can bring improvement to developing countries. (10 Marks)
Q3. Read the following case study carefully and then answer the questions that follow:
Your firm manufactures EV bicycles in India and wishes to market them globally. In spite of competition, you see that South Africa has a huge potential and plan to expand your retail operations in South Africa.
a) Explain your market entry strategy to launch the EV bicycles in South Africa. (5 Marks)
b) Explain major global pricing policies. Which of these pricing policies would you consider while launching the EV bicycles in South Africa? (5 Marks)