NMIMS – New Product Development and Managing Innovation

1. Explain the different product lifecycle stages. Describe the characteristics of each phase in terms of product familiarity, sales etc. and provide a product example for each stage. (10 Marks)

2. Creating a ‘new product strategy’ prior to initiating the concept development phase is a fundamental component of launching new products. Picture yourself in the Product division of a leading multinational automotive manufacturer. The company intends to introduce a moderately priced mid-range version specifically designed for the Indian market. In this example’s context, assess the strategy utilizing two strategic planning models: the Ansoff Matrix and the BCG Matrix.               (10 Marks)

3a. What are the advantages for companies in conducting competitor analysis? Elaborate on Porter’s Five Forces model with an industry-specific example to illustrate its application. (5 Marks)

3b. List and elaborate the 4 different types of innovation? Explain by providing an example from products/industries of your choice for each type. (5 Marks)