MARKETING MANAGEMENT – Discuss the micro and macro forces that are affecting the music industry.

MARKETING MANAGEMENT

1. Discuss the micro and macro forces that are affecting the music industry. This topic is a crucial aspect of marketing management – discuss the micro-environment’s influence to understand it better.
2. Based on this analysis, what strategic options would you recommend for both Music publishers and music retailers in the current marketing environment?

1. Discuss the advantages and disadvantages associated with online distribution From a music label’s perspective.

1. Explain how you will methodically go about compiling the requested information Covered in the seven questions for management. Include in your explanation an  Estimate of the expense involved in obtaining the information.

1. Develop a 10-question questionnaire for the purpose of making a survey.
2. Describe the consumer behavior differences among laundry products’ customers In Brazil. What market segments exists?

1. Should Unilever bring out a new brand or use one of its existing brands to target The north- eastern Brazilian market?

1. How should the brand be positioned in the marketplace and within the Unilever Family of M brands?

1. How does Ryanair’s pricing strategy account for its successful performance to Date? Would you suggest any changes to Ryanair’ pricing approach? Why/why not?

1. Is the ‘no-fares’ strategy a useful approach for Ryanair in the short term? In the Long term?

1. Do the issues facing Ryanair threaten its low-fares model?
2. Why did LEGO encounter serious economic difficulties in the late 1990s?
3. Conduct a SWOT analysis of LEGO and identify the company’s main sources of Advantage.

1. Critically evaluate the LEGO turnaround strategy.

MARKETING MANAGEMENT

(1)Why is the grey market so attractive to business?

(2)Identify the influences on the purchasing behavior of the over-50s consumer.

(3)Discuss the challenges involved in targeting the grey market Explain how you will methodically go about compiling the requested information covered in the seven questions for management. Include in your explanation an estimate of the expense involved in obtaining the information’s

Develop a 10-question questionnaire for the purpose of making a survey. This case was written by Jens-Mogens Holm, professor for marketing at European school of business, Reutlingen University and president of Europaische Fernhochschule Hamburg. The material was drawn from publicly available sources. The case study, however, is completely fictitious.

(1)Describe the consumer behavior differences among laundry products’ customers in Brazil. What market segments exist?

(2)Should Unilever bring out a new brand or use one of its existing brands to target the north eastern Brazilian market?

(3)How should the brand be positioned in the marketplace and within the Unilever Family of brands?

(4)What marketing mix should be employed to build the brand in the market?

Q : 1. (a) Discuss the factors affecting the consumer buying behavior in Indian context.

Or

(b) Explain CRM with suitable examples. Why is it important in modern day business context? Discuss.

Q : 2.(a) What are the key strategic issues faced by traditional \”bricks-and mortar\” retailer such as Wal-Mart, Big Bazaar and Reliance fresh when they go online to sell products? Discuss in detail.

Or

(b) Explain Marketing research process in detail with suitable examples.

At Global Study Solutions, we take immense pride in our ability to offer specialized support to students pursuing various programs at IIBMS (Institute Indian Institute of Business Management & Studies). Our dedicated team comprises experienced professionals who excel in crafting precise and well-researched solutions for assignments and case studies across different disciplines and courses.

Our commitment to aiding students in achieving academic success aligns perfectly with the educational standards upheld by IIBMS Institute (Institute Indian Institute of Business Management & Studies). We understand the importance of delivering high-quality, customized solutions that meet the unique requirements of assignments and case studies within the institute\’s curriculum.

Whether in MBA, EMBA, GMS, DMS, or any other programs offered at IIBMS Institute (Institute Indian Institute of Business Management & Studies), our team is equipped to provide expert guidance and meticulously crafted solutions. We prioritize accuracy, originality, and timely delivery; ensuring students receive the necessary assistance to excel academically.

We are dedicated to fostering an environment of academic excellence and providing dependable support to the esteemed students of IIBMS Institute (Institute Indian Institute of Business Management & Studies).

To get complete solutions or answer sheets for your IIBMS Case study papers, contact Dr. Aravind Banakar. With over 24 years of experience, he specializes in crafting customized, unique, and plagiarism-free case study answers with Project reports and Thesis.

Dr. Banakar is a trusted resource for reputable and reliable academic support in India. He has a team of over 100 PhD professionals.

 

You can contact Dr. Banakar through the following channels:

• Email: aravind.banakar@gmail.com
• Phone: +91 9901366442   &  +91 9902787224

 

IIBMS MBA Solved Answer Sheets

EMBA IIBMS Answer Sheets & Case Studies

IIBMS DMS Answer Sheets

IIBMS Doctorate Case Study Answers and Thesis

GMS, GBA IIBMS Answer Sheets

IIBMS MBA, EMBA & DMS Projects & Thesis