Before McDonald’s entered the European
Principles and Practice of Management 1
Q1. What opportunities and threats did McDonald’s face ? How did it handle them? What alternatives could it have chosen ?
Q2. Before McDonald’s entered the European market, few people believed that fast food could be successful in Europe. Why do you think McDonald’s has succeeded ? What strategies did it follow ? How did these differ from its strategies in Asia ?
Q3. What is McDonald’s basic philosophy ? How does it enforce this philosophy and adapt to different environments ?
Q4. Should McDonald’s expand its menu ? If you say no, then why not ? If you say yes, what kinds of precuts should it add ?
Q5. Why is McDonald’s successful in many countries around the world ?
Q6. Can a division manager develop verifiable goals, or objectives, when the president has not assigned them to him or her? How? What king of information or help do you believe is important for the division manager to have from headquarters?
Q7. Was the division manager setting goals in the best way? What would you have done?
a) Evaluate the formulation of the merger between Daimler and Chrysler. Discuss the strategic fit and the different product lines.
b) Assess the international perspectives of Eaton and Schrempp.
Q8. What are the difficulties in merging the organizational cultures of the two companies?
Q9. What is the probability of success of failure of the merger? What other mergers do you foresee in the car industry?
Q10. The re-engineering efforts focused on the business process system. Do you think other processes, such as the human system, or other managerial policies need to be considered in a process redesign?
Q11. What do you think was the reaction of the brand managers, who may have worked under the old system for many years, when the category management structure was installed?
Q12. As a consultant, would you have recommended a top-down or bottom-up approach, or both, to process redesign and organizational change? What are the advantages and disadvantages of each approach?
Q13. Is the Hewlett – Packard way of managing creating a climate in which employees are motivated to contribute to the aims of the organization? What is unique about the HP Way?
Q14. Would the HP managerial style work in any organization? Why, or why not? What are the conditions for such a style to work?
Q15. In the NUMMI joint venture, what did Toyota gain? What were the benefits for General Motors?
Q16. As a consultant, what strategies would you recommend for European carmakers to improve their competitive position in the global car industry?
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