What kind of research design would you recommend for determining the effectiveness of M & M/Mars advertising during the Super Bowl? If the research design involves a survey of households, which survey method would you recommend and why? What kind of measures and scales will you employ in your survey? Can the observation method be used to determine the effectiveness of M & M/Mars advertising during the Super Bowl? If so, which observation method would you recommend and why? Which syndicated services discussed in the book can provide useful information ?

What kind of research design

  1. What kind of research design would you recommend for determining the effectiveness of M & M/Mars advertising during the Super Bowl?

  2. If the research design involves a survey of households, which survey method would you recommend and why?

  3. What kind of measures and scales will you employ in your survey?

  4. Can the observation method be used to determine the effectiveness of M & M/Mars advertising during the Super Bowl? If so, which observation method would you recommend and why?

  5. Which syndicated services discussed in the book can provide useful information ?

What kind of research design

 

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What kind of research design