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NMIMS – Marketing Of Financial Services

Marketing Of Financial Services

  1. Develop a services marketing mix for a credit card company of your choice. (10 Marks)
  2. Elaborate on the concept of Online Marketing for financial services and its transformative impact on the sale of financial products and services in India. Also, provide an example of a financial services company that has effectively leveraged online marketing. (10 Marks)
  3. As a Financial Planner, you have been consulted by Ravi Sharma, a 32-year-old professional working in the media industry with an annual income of Rs. 20 lakhs. His wife, Neha is 30 years old and currently a homemaker. They have a 3-year-old daughter named Riya. Ravi and Neha seek your expert assistance to make informed financial decisions. You may make reasonable assumptions to further elaborate on your recommendations.
    a) Ravi wants to buy a pure risk life insurance cover. He is confused about whether he should buy a ULIP or a Term Plan. Recommend the product best suited for him giving valid reasons. (5 Marks)
    b) Ravi is contemplating the idea of purchasing a holiday home by liquidating his retirement savings and taking a home loan for the next 10 to 15 years. He is seeking your opinion on whether this strategy aligns with his Retirement Plan. Kindly offer your expert advice and recommendations. (5 Marks)

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