IIBMS – INCORPORATING CORPORATE SOCIAL RESPONSIBILITY INTO STRATEGY AT THE TATA GROUP
CASE – 2
INCORPORATING CORPORATE SOCIAL RESPONSIBILITY INTO STRATEGY AT THE TATA GROUP
IIBMS – INCORPORATING CORPORATE SOCIAL RESPONSIBILITY
Questions:
- Collect evidence from the case to support the argument that social responsiveness at the Tata group is closely aligned with its strategic management.
- How would you respond to critic who says that the Tata group engages in CSR activities to enhance the reputation of the Tata brand and thereby, benefit economically from its social responsibility initiatives?
IIBMS – INCORPORATING CORPORATE SOCIAL RESPONSIBILITY
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