The Kodak – Fuji Rivalry
Understand the objectives and methods and strategies adopted by a multinational corporation
The case discusses the strategies adopted by Kodak and Fuji to gain global market share in the photographic film and paper industry. The case examines in detail the strategies adopted by Fuji in the US and Kodak in Japan. It explains how Fuji was successful in building a significant presence in the US while Kodak failed to do so in Japan. The case also discusses the dispute and court battles between the two companies.
» Understand the objectives and methods and strategies adopted by a multinational corporation while trying to enter and expand in an international market
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