Turnaround to the ‘Big Bang’

Turnaround to the ‘Big Bang’

To gain insights into dangers of excessive diversification and lack of focus

Voltas Ltd., a part of the Tata Group, is one of the leading air-conditioning and engineering companies in India. The case traces the company’s restructuring efforts after it suffered losses owing to some ill-timed diversifications and ill-advised investments.

 It describes the efforts the company made to organize its businesses around its strengths in air-conditioning and engineering. The case also describes the efforts of the company to become a leader in the Indian retail air-conditioning   market.  The case concludes with an account of the growth prospects of the company in its various businesses.


Q1. To gain insights into dangers of excessive diversification and lack of focus

Q2. To study the turnaround efforts of a diversified company which found itself in trouble

Q3. To appreciate the importance of focus and a clear recognition of strengths for a company

Q4. To understand the marketing efforts made by the company to gain leadership in a highly competitive market


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