This case, set in 2008, attempts to analyze how to build brand in a hyper competitive industry like consumer durables industry

Marketing Management

This case, set in 2008, attempts to analyze how to build brand in a hyper competitive industry like consumer durables industry

CASE STUDY (20 Marks)

This case, set in 2008, attempts to analyze how to build brand in a hyper competitive industry like consumer durables industry where brands matter the most and marketing efforts matter even more. This case study can very effectively be used to debate on what can be the unique platforms for competitive advantage in consumer durable industry. Post liberalisation in 1991, with the entry of multinational companies like LG, Samsung and Whirlpool, the Indian consumer durables industry has witnessed intense competition. In order to lure the customers, companies flooded the market with latest models, new features and latest technology. To position their brands in the minds of the consumers, these players adopted several brand-building strategies apart from investing

heavily on R&D and marketing. This case delves into the critical success factors of the industry and the factors that gave a few players market leadership in this industry. To create a competitive edge, Samsung, the No. 2 player, is emphasizing on customer service. It is believed that customer service is a key influencing factor in the consumer durables industry. However, with other companies also catching up, can Samsung create an edge? The case delves into what Samsung needs to do to create a competitive advantage in the highly competitive consumer durables industry.

Answer the following question.

 

Q1. Give an overview of the case.

 

Q2. What brand building strategies the multinational companies adopted to position their brands in the minds of the consumers? Explain.

 

Image result for competitive industry like consumer durables industry

  • Assignment Help

  • Case study help

  • Project Report

  • Report Writing

  • Homework

  • Essay writing and editing

  • Dissertation writing

  • Thesis writing & editing

  • Academic writing

Dr.ARAVIND BANAKAR

aravind.banakar@gmail.com

https://www.mbacasestudyanswers.com

09901366442 – 09902787224 

 

We are a team of highly committed professionals, who aim at helping Clients to achieve their Goals. We believe in establishing long-term relationships with our clients by delivering value added services of high quality. We are sensitive to our Clients requirements without compromising on values like Integrity and trust. Understanding the abilities, offering them Quality services and meeting our client’s requirements at the right time are our Forte.

 

 

 

 

Share Button