The changing attitudes of consumers towards healthier lifestyles and the subsequent decline in the CSD consumption during the 1990s

Marketing Management

The changing attitudes of consumers towards healthier lifestyles and the subsequent decline in the CSD consumption during the 1990s

CASE STUDY (20 Marks)

The changing attitudes of consumers towards healthier lifestyles and the subsequent decline in the CSD consumption during the 1990s led the soft drinks manufacturers to push non-carbonated beverages too. Not to be left behind, over a century old beverage maker Coca-Cola Inc., having the world’s most ubiquitous brand – ‘Coca-Cola’ – began to concentrate on the non-carbonated beverages segment since the end of 1990s. It began offering a diversified range of products like coffee, tea, health drinks, sport drinks, juices, bottled water etc., under various brand names. Even though Coca-Cola has a strong brand name, it has not extended the ‘Coca-Cola’ brand to its non-arbonated beverages and is promoting these beverages under different brand names. This case facilitates discussion on whether it is the right move for Coca-Cola to adopt a multibranding strategy while holding one of the world’s strongest brands.

Answer the following question.

 

Q1. Analyze Coke’s continuous brand building efforts in the carbonated beverages Segment

 

Q2. Discuss the challenges faced by Coke in the carbonated beverages segment

 

 Related image

 

 

  • Assignment Help

  • Case study help

  • Project Report

  • Report Writing

  • Homework

  • Essay writing and editing

  • Dissertation writing

  • Thesis writing & editing

  • Academic writing

Dr.ARAVIND BANAKAR

aravind.banakar@gmail.com

https://www.mbacasestudyanswers.com

09901366442 – 09902787224 

 

We are a team of highly committed professionals, who aim at helping Clients to achieve their Goals. We believe in establishing long-term relationships with our clients by delivering value added services of high quality. We are sensitive to our Clients requirements without compromising on values like Integrity and trust. Understanding the abilities, offering them Quality services and meeting our client’s requirements at the right time are our Forte.

 

We are in to this business since 14 years. And we are providing case study Answers, Assignment solutions, Multiple Question Answers and Project Reports of more than 40 + International B School (Indian and Foreign Universities)

 

 

 

 

Share Button