The case focuses on Germany-based hard discounter Aldi’s unique business practices and its operations in Australia
CASE STUDY (20 Marks)
The case focuses on Germany-based hard discounter Aldi’s unique business practices and its operations in Australia. Aldi, one of the oldest retailers in Germany, was considered to be one of the pioneers of the hard discounter concept. It entered Australia in 2001. Aldi followed the strategy it adopted for its German operations in Australia with minimal modifications. The firm adopted the same operational strategy in Australia and was successful in attracting price sensitive Australian consumers despite strong local competition. Aldi’s had expansion plans in Australia and succeeded by identifying & solving the challenges the company faced from the local retailers and the competition it can expect from other European and American retailers which have announced their plans to enter the market.
Answer the following question.
Q1. Discuss the retail management strategies adopted by Aldi in Australia.
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