PSA Peugeot Citroen – Strategic Alliances for Competitive Advantage

PSA Peugeot Citroen – Strategic Alliances for Competitive Advantage

To analyze the concept of strategic alliances

PSA Peugeot Citroën is the fourth largest automobile manufacturer in the world. The case discusses the strategic alliances and joint ventures that the company has entered into. The case throws light on some of the issues concerning these alliances and the benefits that the company has gained from the alliances. It also discusses the challenges that the company faces and its future prospects.



  1. To analyze the concept of strategic alliances

  2. To understand the possible advantages of strategic alliance

  3. To highlight the benefits and costs of strategic alliances in the automobile industry

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