Briefly explain the concept of CRM
Pharmaceuticals Industrial Management
MABAMMultiple Choices:
Q1. Which of the following not the principle of co-„ordination?
a. Principle of early beginning
b. Principle of continuity
c. Principle of time
d. Principle of reciprocity
Q2. Oral communication includes__________
a. Lecture
b. Poster
c. Union publication
d. Complaint procedure
Q3. Enthusiasm, co-operation, tact and skillful handling come under:
a. Intellectual quality
b. Character quality
c. Psychological quality
d. Physical quality
Q4. Which of the following is the demerit of formal communication?
a) Decay in accuracy
b) Time consuming
c) It is temporary
d) Fairly unsuitable
Q5. Arrange the following into decision making process__________
i. Conception
ii. Investigation
iii. Perception
iv. Selection
a) iv,i,iii, ii
b) ii,iv iii,i
c) iv,i,iii,ii
d) iii,i,ii, iv
Q6. FIFO stands for _______________.
Q7. Record of all item of material and good in the store is recorded in which document?
a) Store ledger
b) Bin card
c) Both a & b
d) None of these
Q8. VED stands for ______________.
Q9. In the EOQ formula „C‟ is stand for-
a) Annual consumption
b) Cost of per unit of material
c) Cost per order
d) Storage
Q10. WTO stands for ________________.
Part Two:
Q1. What is questionnaire? Explain rules or guidelines for designing a good questionnaire?
Q2. Define drug store management? „Discuss the arrangements of drugs in drug store?
Q3. Name the various steps in the selection of a pharmacist?
Q4. What are the purposes of training given to a pharmacist?
Caselet 1
Q1. Briefly explain the concept of CRM & SFA systems.
Q2. State the features of a Good SFA system.
Q3. Write down some CRM/SFA systems which are available in the market for Pharmaceutical Industry.
Q4. What are the benefits of CRM system?
Caselet 2
Q1. Define „Pharmaceutical marketing? Explain objectives and importance of pharmaceutical marketing.
Q2. Define „Advertising‟? What are the advantages and disadvantages of advertising in pharmaceutical marketing?
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