How can you evaluate the CRM project requirements of your organization, the infrastructure available, and the capabilities of your organization
Customer Relationship Management
You plan to install CRM software in your company and that will be providing support to your call center and sales force. However, the management is worried about the ROI. What are the KPIs that you intend to measure for the call center. (10 Marks)
Your company manufactures glass bottles. This month you are coming up with a path breaking product, which you believe will attract GEN Z customers. You want to considerably focus on this segment for the next 5 years. How will you manage your relationship with your existing customers and persuade them to buy the new product? (10 Marks)
You have completed your CRM course. The company where you are working has asked you to be the contact point for the CRM project implementation.
How can you measure the success criteria for CRM project implementation? (5 Marks)
How can you evaluate the CRM project requirements of your organization, the infrastructure available, and the capabilities of your organization? (5 Marks)
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