M/s Max2Max Ltd is a new entrant in the Indian
Integrated Marketing Communication
M/s Max2Max Ltd is a new entrant in the Indian consumer durable market and will primarily focus on selling Television and Mobiles. The company plans to launch its campaign for Television and Mobile. You have been appointed as a Marketing Head in the company. You are asked to perform the below mentioned task for both products.
a) Explain with reason any five tools of Marketing Communication that you will use to promote your product in the Indian Market.
b) Explain in detail the online campaign that you would undertake to promote the brands. You are required to take five online platforms to attain the online objective of increasing sales.
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