Nivea – Managing an Umbrella Brand

Nivea – Managing an Umbrella Brand

Management strategies which are aimed at cashing in on the equity of an umbrella brand.

The case describes the brand management strategies of the German branded goods major Beiersdorf for its Nivea range of products. Nivea’s journey from being a one-product brand to a range encompassing fourteen product categories and over 300 products by the beginning of the 21st century is explored. The case examines in detail Beiersdorf’s ‘twin-strategy’ of brand extension and globalization, which made Nivea the number one skin care brand in the world. It studies Beiersdorf’s strong focus on innovation-led product development and customer-focused marketing, and examines the strategies taken by the company to ensure that brand dilution did not hamper the umbrella branding initiatives for Nivea.                


  • Management strategies which are aimed at cashing in on the equity of an umbrella brand.

  • Rationale behind extending a successful brand into other related (and slightly unrelated) product categories.

Image result for Managing an Umbrella Brand

  • Assignment Help

  • Case study help

  • Project Report

  • Report Writing

  • Homework

  • Essay writing and editing

  • Dissertation writing

  • Thesis writing & editing

  • Academic writing



09901366442 – 09902787224

We are a team of highly committed professionals, who aim at helping Clients to achieve their Goals. We believe in establishing long-term relationships with our clients by delivering value added services of high quality. We are sensitive to our Clients requirements without compromising on values like Integrity and trust. Understanding the abilities, offering them Quality services and meeting our client’s requirements at the right time are our Forte.


We are in to this business since 14 years. And we are providing case study Answers, Assignment solutions, Multiple Question Answers and Project Reports of more than 40 + International B School (Indian and Foreign Universities)


Currently we are having more than 2, 00,000 Case study Answers. And 4,000 newly created Project Reports.


We are global leader in providing help to students for their assignments, projects, homework, Dissertation etc. Our ultimate aim is students best results and there long term relation with us. Our services are focused on, on time delivery, superior quality, creativity, and originality for every assignment we do.



Share Button