NIBM – Marketing Management – Marketing management is a business discipline focused on the practical application of marketing techniques and the management of a firm’s marketing resource

Marketing management

Marketing Management



Marketing Management (Part – 1)

Q1. Marketing management is a business discipline focused on the practical application of marketing techniques and the management of a firm’s marketing resources and activities. Explain.

Q2. Explain building brands through promotional measures.

Q3. What are the probable consequences of a protracted price war? Explain giving examples.

Q4. Explain the steps involved in a positioning process.

Q5. What are the precautions needed for guarding against product/brand failure? Explain.

Q6. Discuss the symptoms (according to prof. Levit) myopia can acquire in marketing.

Elective: Marketing Management (Part – 2)

Q1. How is a business success determined? Explain.

Q2. What are the factors outside the firm that affects the operations of a business? Explain with the help of figure?

Q3. Explain the principal sources from which data is obtained in Market Research.

Q4. Discuss the policies of price determination.

Q5. Explain the sales strategies in management of sales

Q6.What is Merchandising? Explain


Marketing management


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Marketing management