NIBM – E-Commerce-With a host of successful online merchants driving

With a host of successful online merchants driving



Q1. With a host of successful online merchants driving the category, web-only is still poised for extraordinary growth in the years to come. But in the current economic climate, only the stronger contenders, namely those who understand their customers’ changing needs, will continue to thrive. Consumers now increasingly call for providers and products they can trust. They favor established goods, look for tangible deals and incentives, and spend more time on online research and purchase decisions than ever before. The challenge for web-only merchants will be to adapt to these changing needs.

Leveraging your insights into online consumer behavior, design and technology, how will you make sure your web-only presence inspires trust, streamlines customer decision processes, and ensures long term user loyalty to build a business that is tailored to current requirements, yet easily adaptable to dynamically changing conditions?



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With a host of successful online merchants driving

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With a host of successful online merchants driving